According to iSuppli the BlackBerry Bold has a BOM of $169.41, which might lead you to believe that RIM’s margins for the device are huge when compared to the selling price here in the US. AT&T will be selling the device for $300 with a 2-year contract or for $550 without (I think). Best Buy has it up on their website now for $660 and CompUSA is selling it for $800. The most expensive component on the Bold is the processor from Marvell Technology which costs $34.34. The display from Samsung costs $16 and the 2-megapixel camera is $9.90. Check out the entire breakdown after the break.
I wonder how much RIM actually profits per handset. Comparatively, the iPhone 3G costs roughly $4 more to manufacture than the Bold.
via Digi Times
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What about shipping? Software? come on guys…you’re smarter than this.
I know, Brad. Hmm. Looks like some of my original post was left out when this story was published. I made note of shipping, marketing, advertising, packaging, and things of that nature that would drive down the margin.
That is amazing that people would be willing to spend that much on a cell phone. I really love this phone but I don’t think I will pay what they are asking, it isn’t realistic for me at all.