Sony says it’s a music robot, others say it looks like a rolling turd: The new version of the Rolly, which was unveiled today [JP], can be controlled via Bluetooth, via a cell phone or PC (it’s even possible to control seven of the so-called SEP-50BTs at once).

The new Rolly (still featuring 2GB of memory, two 1.2W speakers, USB 2.0) is out in Japan November 21 and costs $420. Buyers can choose between a white and (new) pink model.