Now that a Samsung Blu-ray player, Xbox 360, and TiVo can stream Netflix, the original device by Roku is trying to make people remember that it’s still around by stating that it will be able to stream HD content by this year’s end. Some have questioned the $99 hardware’s ability to stream Netflix content but according to the companies VP of Consumer Products, it will be “delivering Netlfix in HD by the end of the year.” Plus, the UI will be upgraded as well to better work with the extra resolution. If Roku can indeed stream quality HD content and developers pick-up on the now-open system, Roku might gain some household penetration.

[Rokulabs via Hacking Netflix]