Comments on: Motrin screws up in Tweet-land

By: Pissed at Motrin? Time to get a grip — Shooting at Bubbles

Pissed at Motrin? Time to get a grip — Shooting at Bubbles — Fri, 05 Jun 2009 05:36:17 +0000

[...] by Motrin (see embedded video below). Now I have read every post referencing the ad that has come in over my feeds this weekend and today and all I can do is shake my [...]

By: The Perils of an Echo Chamber at diversity.net.nz

The Perils of an Echo Chamber at diversity.net.nz — Wed, 19 Nov 2008 17:09:53 +0000

[...] Motrin screws up in Tweet-land [...]

By: Mike D

Mike D — Tue, 18 Nov 2008 00:59:06 +0000

If only men can tweet the hell out every time an ad that makes men look stupid (irresposible father/husband/boyfriends) comes on, Twitter will be down and the advertising industry will go bankrupt. Get over it, woman !!

By: Pissed at Motrin? Time to get a grip - WinExtra

Pissed at Motrin? Time to get a grip - WinExtra — Mon, 17 Nov 2008 23:15:35 +0000

[...] by Motrin (see embedded video below). Now I have read every post referencing the ad that has come in over my feeds this weekend and today and all I can do is shake my [...]

By: ILikeTheAd

ILikeTheAd — Mon, 17 Nov 2008 20:40:47 +0000

this is just stupid. the ad is good. what is wrong with women

By: ILikeTheAd

ILikeTheAd — Mon, 17 Nov 2008 20:40:46 +0000

this is just stupid. the ad is good. what is wrong with women

By: Greg

Greg — Mon, 17 Nov 2008 20:01:28 +0000

Apply directly to the head!

By: Jesse

Jesse — Mon, 17 Nov 2008 17:22:14 +0000

This campaign was clearly created by a team of men. I can see how this could be thought of as a good idea in the planning stages because of it’s practical message. As juliejulie stated, carrying a child all day will hurt your back. However, Motrin (and any other company) should know better than to mess with a mother and her child.

By: tweetip

tweetip — Mon, 17 Nov 2008 16:28:33 +0000

motrin moms ~ 1st Tweets ~ timeline & chart… http://tweetip.us/lkaip

By: Julie

Julie — Mon, 17 Nov 2008 15:37:00 +0000

You’re right, this story is all about technology and corporations’ shaky grasp of it.

Why wasn’t the CEO of J&J dragged to a computer on Sunday afternoon, given a crash-course in Twittering and told to issue a swift apology right there and then?

By: Nicola Robinsonova

Nicola Robinsonova — Mon, 17 Nov 2008 14:36:29 +0000

Hmm… breastfeeding your baby while taking pain medication. Great solution to the pain of carrying him/her around.

By: Mike Collins

Mike Collins — Mon, 17 Nov 2008 14:21:45 +0000

I agree with John’s take. Seems like another ham-handed corporate effort to jump into area that has buzz—and screwing it up. To my mind, most folks engage in social networking to casually touch base with others beyond their sphere of intimate daily contacts or who use it as “me-as-brand” tool. If you’re not providing real value within those two buckets, you are at best streaming noise, at worst showing a real disconnect with your customers or reality.

The value of many of these new technologies and tools is being able to do new things in new and better ways. But so much of what we see today is just using new media to push the same old message in the same voice (e.g., moving billboards to banner ads). The Motrin campaign could just have easily been a 30-second TV spot created by Madison Avenue. Somehow, it seems less offensive there—probably because we’re accustomed to TV’s push messages and more adept at tuning them out. When it’s applied to a new, more interactive social space, where the participants are co-creators, it really grates.

By: juliejulie

juliejulie — Mon, 17 Nov 2008 14:12:49 +0000

I can see why this ad seems insensitive, but here’s the truth from a mother of three: schlepping those babies around in a sling over my shoulder all day DID hurt my back.

I’m just sayin’.

But I prefer aspirin, personally.

By: Louis

Louis — Mon, 17 Nov 2008 13:44:05 +0000

I read about this on Hollywood2020 http://tinyurl.com/5fa7hl. I disagree I think it’s good for CG to cover this kind of thing.

It’s not Motrin that screwed up, it the agency that they pay so much money to. Their agency is called Taxi based in Canada, and they had the audacity to go crowing about hiring a fancy new “technology specialist” who will >work closely with TAXI’s planners and creatives to develop content solutions that utilize new and emerging technologies to enhance consumer engagement in client campaigns…

I think it’s good that this is on CrunchGear. These new technologies of engagement either will or will not be put to good use by the agencies that serve their clients. Taxi’s not alone in this but man if you’re going to go out there and toot your own horn you better be going somewhere. Johnson and Johnson trusted them and their fancy press releases.

The future belongs ot people who actually understand how technology affects communication and the big agencies always making the mistake of hiring people who are stupid enough to work for them.

By: matt

matt — Mon, 17 Nov 2008 13:20:50 +0000

It is pretty obvious here, why CrunchGear is not in the business of marketing, nor brand strategy. Sorry, but this is a horrid attempt at trying to contextualize, let alone break down, a creative campaign of viral growth for a consumer brand.

Next please.

By: Anderson

Anderson — Mon, 17 Nov 2008 10:51:19 +0000

They did nothing wrong, it was the decision of a few crazy old ladies to start a fight over nothing.

By: JP

JP — Mon, 17 Nov 2008 10:50:18 +0000

I saw an ad at a bus stop this weekend in NYC. Not sure if it was for Motrin, but it had pictures of two tablets with a word inscribed in each, “High” “Heels”. A visual like that makes complete sense. I’m not sure how effective a social media compaign is for promoting things like pain medication, which is a commodity.

By: linda

linda — Mon, 17 Nov 2008 09:53:05 +0000

There are a lot of things companies can do that actually work. It involves socializing, reaching out, getting feedback and building an army of willing participants to share their message rather than some PR firm trying to use old style tatics in social networks. So many PR Firms are still trying to shout, shove and sell their message, and when they do that it’s a major fail.

p.s. I think Zappos has done a great job on twitter overall, better than most.

By: David

David — Mon, 17 Nov 2008 09:51:03 +0000

Please ignore my last comment. As usual techcrunch only posted part of the post and link straight past this one when you click the comments link.

Sigh

By: David

David — Mon, 17 Nov 2008 09:50:10 +0000

What on earth are you on about? I get that it is twitter but you didn’t explain (or I missed) what is the play, what is motrin, and what did they do with twitter?

Random post that does nothing to expand my day or mind.