Think of how the iPhone and other gesture based devices are transforming the entire mobile computing market. The internet on a mobile phone was almost unusable before and now it’s a whole different experience. It’s usable, intuitive and even fun. My wife who typically is somewhat technology adverse is even drawn into using it. Intuitive technologies always radically change usability. When something is intuitive, the barriers to entry greatly reduced and a product that had marginal acceptance and use flourishes. Also, thing of the popularity of the Wii despite it being substantially inferior hardware-wise to the XBox 360 and Sony Playstation 3.

Big process changes are always hard to imagine in practice. Don’t write this off yet – or your lack of vision will come back to haunt you later. (Mark my words!)