Not content to pay lip-service to greenness from the sidelines, Apple has decided to sell its latest MacBook line as the “greenest family of notebooks,” a noble statement indeed.
I’m totally OK with companies going green but heres hoping that Apple actually starts manufacturing locally now that it can essentially mill Macbooks out of one solid lump of aluminum it should be able to do all of its work closer to the customer. Will it? Probably not, but a girl can dream.
It takes a massive amount of electricity to manufacture solid plates of aluminum and more electricity to machine out those plates into laptop cases. Unless Apple’s Chinese contract factories are powered by unicorns and rainbows, the production of that electricity (by COAL, no doubt) needs to be taken right off the bottom line of any PR BS about ‘greenest’. But, being Apple, everyone will give them a free pass and praise them to the smog-obscured heavens.
*taps nose and points to THS*
You have to give Apple credit. No other company on Earth would have the hubris to come up on the bottom of Greenpeace’s list of green companies several years running, and then run a commercial claiming they have the most green computer. It always amazes me how Apple gets away with just saying night is day, and everyone just shrugs and says they are surprised it is so dark, but it must be the middle of the day, Apple says so.