Perhaps the genius in the latest nationwide Rickroll showcased during the Macy’s Thanksgiving Day Parade is that, A: many people thought Rickrolling was finally over, and B: Rick Astley himself appeared and Rickrolled the bejesus out of everybody. Bonus laughs for the namby-pamby voiceover guy throwing it to commercial saying “That was Rick Astley singing the Rickrolling phenom ‘Never Gonna Give You Up!’”

Ten bucks says that guy looked down at his voiceover copy and said “Wait, so this Rick Astley guy is gonna come out from behind a float in the middle of some puppet thing and lip synch to a song from forever ago and then I call it ‘the Rickrolling phenom’ and throw it to commercial, right? I just wanna make sure because it sounds all effed up.”