This is great. There’s something to be said for the defense of exaggeration or idiom in advertising — for instance, Red Bull doesn’t literally give you wings. Of course, nobody’s suing Red Bull for false advertising. But when the statement is the totally believable “Twice as fast, half the price,” and you support the ad with fraudulent video showing the product in question accomplishing tasks at unrealistic speeds, you might be pushing it. And yet, Apple’s defense is that:
“…No reasonable person in Plaintiff’s position could have reasonably relied on or misunderstood Apple’s statements as claims of fact.”
Ha! Well, you can be sure nobody will consider Apple’s statements “claims of fact” now!
Yeah, the lawsuit is questionable, but the response is classic.
Companies are allowed to stretch the truth. It’s known as “invitation to treat.”
Puffery
literally LOL, dude
are you kidding me? if this was microsoft you would have lit yourself on fire and called yourself a martyr for companies to tell the truth.
Agreed, Although I am an apple fan and have apple products, I think apple should not have done this, so I support the persona that files the lawsuit! BTW jeff really good point!
Suddenly the Mapple store on The Simpsons seems more and more realistic, are you sure Bart’s microphone was working?
Apple are evil!!! lol then again vista is shit to
Technology moves forward only to get shitter, I hate apple because of their advertising but also hate my Vista laptop because vista sucks.
Yeah, that’s more than puffery, that’s a measuered statment, and they should be sued.
I still cant see how anyone thinks Vista is horrible…I have had, count them, zero issues, with anything I’ve done since it came out. Perhaps your laptop sucks….
As for this ad…Your average consumer would not in anyway know that “twice as fast” was an exageration. People having wings does not even compare.
Point of fact… Red Bull was sued… for false advertising, which is why their commericals now include a disclaimer stating that “red bull will not actually give you wings”
This is completely false. My iPhone is deffinetly twice as fast as the old one if not faster. I compared mine when it was on edge and 3g was turned off to my brothers who was on 3g and his was legitimately 2.34 times faster on average for a trial of 4 tests on all different sites. I also tested it against the older phones and again i averaged around 2.45 times faster for 4 trials. Not only is this true but the cost per month for the service has not gone up which further more proves that the phone is in fact half the price. You have to test it and look up the facts before stating an argument buddy.
anecdote anecdote anecdote whine anecdote.