This new gizmo called the NightWave Sleep Assistant aims to induce pre-sleep relaxation. It projects a calming blue light in your bedroom that rises and falls. While you lay in bed, you synchronize your breathing with the light and eventually the light becomes slower and slower, causing you to drift off into sleep.

I don’t know how this compares to a lullaby and a shot of whiskey and the price is a bit steep at $69.95. But hey, you can’t put a price on good sleep right?