Comments on: Death to the embargo, CrunchGear edition

By: Nda or not Nda ? « TALK

Nda or not Nda ? « TALK — Mon, 22 Dec 2008 14:05:51 +0000

[...] médias, scoop | Une fois de plus, cette question épineuse refait surface suite à un post de Michael Arrington sur son blog TechCrunch. En résumé, il annonce la fin du respect des NDA (Non Disclosure Agreement ou Accord de Non [...]

By: CrunchGear » Archive » Sweet case-mounted touchscreen from BFG Tech

CrunchGear » Archive » Sweet case-mounted touchscreen from BFG Tech — Thu, 18 Dec 2008 19:30:50 +0000

[...] recent revolt against the embargo notwithstanding, I was going to hold onto this until the PR folks had asked me, but someone else [...]

By: Devin Coldewey

Devin Coldewey — Thu, 18 Dec 2008 19:08:45 +0000

thanks for the input… I agree, and it’s one thing when someone says “this is under embargo, we’ve got a flying car coming out in a year” but it’s another when they say “this is under embargo while we make sure all the competing sites have the exact same info written up as you”

By: John Biggs

John Biggs — Thu, 18 Dec 2008 17:37:53 +0000

To someone, somewhere it’s important. But i agree it’s stupid, generally.

By: drdrew

drdrew — Thu, 18 Dec 2008 16:52:56 +0000

lol

By: drdrew

drdrew — Thu, 18 Dec 2008 16:51:39 +0000

Quite honestly, this whole embargo thing the past couple of days is already boring. I had a whole dissertaion typed up, but don’t think we need to spend any more time on this than necessary, so here’s synopsis of keywords:

MA ego trip, hype-machine, artificially inflate, unimportant issue, professionalism, common decency, two wrongs, blah blah blah, childish, self-absorbed, power, really?

Ugh, I just bored myself typing that…

By: Paul G

Paul G — Thu, 18 Dec 2008 16:50:09 +0000

See you broke embargo already.

Now I’ll have to sue you.

By: Paul G

Paul G — Thu, 18 Dec 2008 16:48:48 +0000

Please don’t post this comment until tonight.

By: Chuck

Chuck — Thu, 18 Dec 2008 16:09:13 +0000

Truth is that by the time you guys are shown a new piece of gear 99% of the real development work has already been done. The few days or weeks until official roll out won’t help a competitor at all.

All it really does is keep the flow of information under the control of company marketing types as long as possible and has almost nothing to do with help a competitor.

Why?
Competitors have either been:
1. Already been working on almost the same thing for a year.
2. Or, have decided to go in a completely different direction and have been working on that for a year.
3. Or are going out of business.

It might seem like new product turn around times are quick, 3-6 months or so but that is only because most companies have multiple overlapping teams making incremental improvements.

I design consumer equipment, and a product that is visualized today is at least a year away. In the meantime my company will introduce other new products created by other design teams, next month, next quarter, 6 months from now etc.

If my competitors are awake at all they will be starting a design that likely is similar to the design I am starting and will bring it to market at about the same time we do.

Our marketing department will usually send pilot production pieces to print reviewers 2 or 3 months in advance of our official roll out. This give the writer time to write, and publisher time to publish hopefully resulting in a nice article shortly after our roll out.

A really successful company design team will take this to the next step. That is envisioning several increments ahead and in the process coming up with a game changing product.

By: Rachel

Rachel — Thu, 18 Dec 2008 15:20:17 +0000

Fight the power!