Casio Japan [JP] has teamed up with a few famous artists, i. e. director Spike Lee, to promote their G-Shock watches, which had their 25th anniversary in 2008.
Shiro Nakano, a Japanese designer, is one part of the so-called Project Team Tough [JP] that is meant to find ways to boost sales of G-Shocks in Japanese watch stores.
His (unnamed) figures [JP] can neither move nor speak but look quite cool. They are not for sale either and just exist to look cute next to G-Shock displays (they are currently being used in over 100 Japanese stores nationwide).
In another remarkable promotion approach, Casio hired renowned photographer Yasumasa Yonehara who contributed a few pictures of models wearing G-Shocks to boost the brand image.
Via IT Media [JP]
Watches? Where?
=)
nice watch
This is just another of those Japanese wackiness at work…
Don’t fall into the temptation guys…
If that G-Shock figure with the analog had a functional watch, I’d totally buy that as a desk clock.