Numbers from two online firms show that iPod touch usage “exploded” on Christmas day. That’s a roundabout way of saying that Apple must have sold a ton of the things during the holidays.
The two firms, Net Applications and AdMob, track things like online ad hits and general Web usage. No, they’re not the most accurate ways of measuring usage, but they’re all we’ve got for now; wait till Apple’s next quarterly report for concrete numbers.
Basically, once Christmas day hit, these two companies saw iPod touch use increase “like whoa.” From November to December alone ad requests went up by 3.4 times. Extending the time frame to July (before the new iPod touch debuted) is even more impressive: ad requests went up by 16 times, from 18 million to 292 million. Couple that with Apple’s own App Store numbers, why don’t ya?
So there: a lot more of you are listening to DRM-free music—one way or another—on the iPod touch. Also, Manchester United stinks.
I read somewhere that iPhone revenue is declared over a 2 year period, anyone know why?
If it’s related to warranty coverage, then the iPod would be as well. If it’s because of cell phone carrier agreements, then the iPod wouldn’t unless they had some other reason.
The reason I ask is that it would make a big impact on their quarterly results depending on how they approach this.
Uhm, ankit, it doesn’t take much research to find that the iPhone revenue is deferred over a 2 year period. Look up any Apple 10K or 10Q filing with the SEC. The iPod revenue is NOT deferred and is recognized in the quarter it is incurred.
I can’t say I am surprised, Apple pretty much owns the music and phone marketplace with their products… and the holidays is the time people spend the most money too!
Jon
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Doubling my money, one stock at a time