Comments on: Apple’s secret sauce: A simple product line

By: Technology blog » Google didn’t kill the standalone GPS

Technology blog » Google didn’t kill the standalone GPS — Mon, 30 Nov 2009 20:17:34 +0000

[...] model steps you up $20 and adds another feature. It’s a ridiculous business plan and totally opposite what successful companies are [...]

By: Techno Information » Blog Archive » Why Google Didn’t Kill the Standalone GPS

Wed, 25 Nov 2009 23:57:55 +0000

[...] model steps you up $20 and adds another feature. It’s a ridiculous business plan and totally opposite what successful companies are [...]

By: Amusis Business and Finance Blog » Less choice, more sales

Amusis Business and Finance Blog » Less choice, more sales — Fri, 30 Oct 2009 12:39:26 +0000

[...] illustrates the point by comparing Apple’s tiny product line with the multiplicity of offerings by such companies as [...]

By: Pär Boman

Pär Boman — Thu, 29 Oct 2009 22:04:04 +0000

A very good point. A simple product line does make perfect sense and more companies than Apple is doing this. But very few companies have done to their entire product line.

By: Em

Em — Thu, 29 Oct 2009 21:26:18 +0000

Why did companies get to this point of offering this huge variety of models? If customers tolerated choice it in the past, why they don’t anymore? What has changed?

By: Techcrunch « Blog-Feast.com Blog Collection

Techcrunch « Blog-Feast.com Blog Collection — Thu, 29 Oct 2009 18:31:54 +0000

[...] model steps you up $20 and adds another feature. It’s a ridiculous business plan and totally opposite what successful companies are [...]

By: Google didn’t kill the stand alone GPS

Google didn’t kill the stand alone GPS — Thu, 29 Oct 2009 17:17:14 +0000

[...] model steps you up $20 and adds another feature. It’s a ridiculous business plan and totally opposite what successful companies are [...]

By: Logitech intros seven new webcams, seven

Logitech intros seven new webcams, seven — Wed, 29 Jul 2009 14:28:07 +0000

[...] much for the “Keep It Simple, Stupid” saying. Logitech just outed seven new webcams that’s “designed to fit within [...]

By: A Question About Travelling Cameras - Ben.geek.nz

A Question About Travelling Cameras - Ben.geek.nz — Thu, 19 Mar 2009 08:46:43 +0000

[...] how I feel your pain. Consumer electronics manufacturers have no trouble at all creating 82 variations of the same product, and yet they haven’t invented a device that will select the correct product for [...]

By: MacMegasite Store is now open — iPhone Tricks, Tips and Hacks

MacMegasite Store is now open — iPhone Tricks, Tips and Hacks — Mon, 16 Feb 2009 20:03:52 +0000

[...] Apple’s success solution: A simple product line (crunchgear.com) [...]

By: Save the GOP » Blog Archive » K.I.S.S. and Ideology

Save the GOP » Blog Archive » K.I.S.S. and Ideology — Tue, 03 Feb 2009 23:28:38 +0000

[...] that isn’t political all the time and in doing so I ran across this article on one of the hidden secrets of success that Apple Computer uses to stealth market its products to the people. K.I.S.S. is originally a military acronym that means, keep it simple stupid. Apple [...]

By: Sony’s 4th quarter net profit dropped 95 percent, 95%!!!

Sony’s 4th quarter net profit dropped 95 percent, 95%!!! — Thu, 29 Jan 2009 13:56:36 +0000

[...] ’cause that company seems to know how to survive this economic downturn. Maybe it’s the simple product line instead of Sony’s vast product library. Just saying… [...]

By: Open Source » Blog Archive » KISS (Keep it Simple….)

Open Source » Blog Archive » KISS (Keep it Simple….) — Wed, 28 Jan 2009 18:08:48 +0000

[...] to the idea of “KISS” (Keep it Simple, Slick”) and as Matt Burns details in Crunch Gear, Apple proves there is business value in the KISS approach. For Apple, fewer products, [...]

By: Nac

Nac — Wed, 28 Jan 2009 00:38:02 +0000

love the comment about taco bell. One of the very reasons I don’t go their is ” it’s the same thing over and over in different combinations people!” and I also don’t care for the taste of it.

reading the blogs here… just an ordinary consumer who is really a techno peasant, I type on a dell, and it works. My daughter uses Macbook because it works for her at university and her needs. I don’t know… seems to be alot of spreading of the feathers here as you read through. I have used her Macbook and honestly. It’s just more attractive and easy to use. I don’t need all that other stuff you were talking about… acronyms, cards. blah blah blah….

my 2 cents. N

By: BillBo

BillBo — Tue, 27 Jan 2009 21:58:07 +0000

Yes… The Paradox of Choice!! You hit the nail on the head.

Even Apple’s naming convention is simple “iMac” and “MacBook Pro” and “iPod nano.”

The “Garmin nuvi 755T” does not have a descriptive name at all. What a terrible name for a product! I’ve never understood why companies make their product lines so cryptic. I guess you have to have cryptic names when you offer hundreds of products!!

By: Fuller Media » KISS @ Apple

Fuller Media » KISS @ Apple — Tue, 27 Jan 2009 20:09:42 +0000

[...] a money quote from a recent piece in CrunchGear that should remind you that your customer may not want as many choices as you think: Consumers hate [...]

By: wintersoul

wintersoul — Tue, 27 Jan 2009 02:40:07 +0000

Sorry, i meant $10.17 BILLION LAST QUARTER

By: wintersoul

wintersoul — Tue, 27 Jan 2009 02:39:14 +0000

seriously? c’mon TechCrunch – Apple made $10.17million last QUARTER, not last YEAR! Learn to read.

http://www.apple.com/pr/library/2009/01/21results.html

By: Tim

Tim — Mon, 26 Jan 2009 22:44:52 +0000

For more: http://timrochte.blogspot.com/2009/01/choice-is-good-make-right-ones.html

By: Tim

Tim — Mon, 26 Jan 2009 22:42:11 +0000

This actually hits on a key issue of business strategy. And one that seems to be working for Apple. The interesting question is whether this finite offering is the magic key to the success or part of a successful comprehensive go to market strategy including channel choice etc.

The Garmin example is a fine counterpoint because it illustrates the point while it makes a potential case for different solutions for different overall market strategies.