Sony didn’t have a great fourth quarter of 2008 to say the least. The company saw profits vanish over 2007, recording only a 10.4 billion yen verses 200.2 billion yen. The cause? You and I didn’t buy what we were suppose too. Shame on you, btw. TVs were a big factor, but maybe with the Super Bowl quickly approaching, Sony will recover some of the lost profits. Still, Sony’s seems to be heading down a dark path.
This news comes hot after Sony announced job cuts and the companies first fiscal year loss in 14 years. CEO Stringer is hopefully on the right track by trimming the companies down. Hopefully Sony sneaks a peek at Apple’s homework ’cause that company seems to know how to survive this economic downturn. Maybe it’s the simple product line instead of Sony’s vast product library. Just saying…
All I have to say is … HOLY SHIT! That’s fucking ridiculous. I’m sure they’re going to hurt quite a bit from that. But I’d also be willing to bet that they can take a few quarters of loses, for god sakes they’ve been at the top for years now. I’m curious to see where the company goes if/once they re-access their strategy.