An unknown company that makes “jet parts” in England, IA Technology, is pretending to release some vaporware cellphone that accepts only voice input and, through the magic of “Internet portals” will make calls and send texts without typing. The phone itself, as it appears in this BBC footage, is just a plastic mock-up that the anchor uses as if it were the real thing. Most interestingly, however, is the B-roll which shows that the company apparently still does all of it’s “ejector seat” soldering by hand because using a bunch of women using some acid core and wood burners to add components to a board. Best of all? It’s called the ZumbaLumba.
Charlie Sorrel at Wired sense that this is probably a marketing ploy. Interestingly, Thomas Ricker at AOL found out that the CEO used to be a party promoter in England.
This is just regional news doing a ‘local company might do ok’ spot. It’s not really the full might of the BBC being suckered into announcing some vapourware to to the world as if it were a real product.
Regardless if it’s the full BBC or not the phone looked completely fake, the ear piece looked completely fake, i have no idea how even a non tech savy person would fall for this product being real.
If they could design something that small, they would at least make it look good and sturdy, not like a piece of crap.
If there are any investors to put money in this mock-up soldered-up thing! please contact me.. i have a better groundbraking tech which can transport human to mars. I have better 3D drawings as well :)