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Be mad, Apple fans: RIM to sponsor U2’s upcoming tour
  • 15 Comments
by Nicholas Deleon on March 9, 2009

u2rim

Oh. Your. God. If you’re standing, sit down. If you’re sitting down, stand up, then sit down again. Huge, huge news: U2, once synonymous with Apple , has now signed a deal with Research in Motion, which will sponsor the band’s upcoming tour. It’s called the 360º Tour, and it starts its North American swing in September in Chicago.

And while there’s sure to be a bunch of “why did U2 switch loyalties?” complaints, know this:

Bono is a partner in the venture firm Elevation Partners, which owns 39 percent of Palm. The handset company is planning to release its touchscreen Pre smartphone to compete with Apple’s iPhone sometime this summer.

So there you go, the Almighty Dollar strikes again.

Fact: War is better than Joshua Tree.

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  • I agree. War is better than the Joshua Tree, but Achtung Baby is better than both.

  • Just like how the Stones Sold out Bill Graham in 1989. U2 are now Whores in the music world as far as I’m concerned.

    A charismatic but often difficult personality, Graham’s shows attracted elements of America’s now legendary counterculture of the time such as Jefferson Airplane, Janis Joplin, Country Joe and The Fish, Lawrence Ferlinghetti, The Committee, The Fugs, Allen Ginsberg, and, a particular favorite of Graham’s, The Grateful Dead. He was the manager of Jefferson Airplane during 1967 and 1968. His successes and popularity allowed him to become the top concert promoter in rock music. He operated the famous venues the Fillmore West and Winterland (both in San Francisco) and the Fillmore East (in New York City), where the best up-and-coming acts would come to play. Also in New York City, he formed a booking agency called The Millard Agency which organized the booking of bands into various venues across the US. Because his music venue was the Fillmore, it seemed obvious to call the booking agency Millard. Millard Fillmore was the thirteenth president of the United States. In his music venues, he also opened certain weekday nights for unknown bands, like Santana, to get exposure. Graham promoted the West-Coast leg of the legendary The Rolling Stones American Tour 1972, also known as S.T.P. Tour (for Stones Touring Party), as well as parts of the Rolling Stones 1975 and 1978 tours. He would then promote the entire Rolling Stones American Tour 1981 and Rolling Stones European Tour 1982. When the Stones returned to touring in 1989 with the Steel Wheels tour, Mick Jagger took the offer of Michael Cohl’s The BCL Group (Ballard Cohl Labatt). Cohl made his reputation (and his fortune) in 1989 by buying the concert, sponsorship, merchandising, radio, television, and film rights to The Rolling Stones’ Steel Wheels Tour. The tour became the most financially successful in history. Graham later discovered that Cohl had only offered slightly more money, and Graham took Jagger’s repudiation as a personal defeat, writing “Losing the Stones was like watching my favourite lover become a whore.”

  • BlackBerry is LAME! What a dumb move by U2. Like all the idiots showing up in your FB newsfeed as “installing the BlackBerry app”.

  • What? Last time I checked Palm will be competing handily with with RIM too, so I think your tin foil hat might be on a bit to tight. Hell, the pre will even be CDMA state side.

  • It’s more likely that U2, Bono had enough of dealing with the real Apple.

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