A charismatic but often difficult personality, Graham’s shows attracted elements of America’s now legendary counterculture of the time such as Jefferson Airplane, Janis Joplin, Country Joe and The Fish, Lawrence Ferlinghetti, The Committee, The Fugs, Allen Ginsberg, and, a particular favorite of Graham’s, The Grateful Dead. He was the manager of Jefferson Airplane during 1967 and 1968. His successes and popularity allowed him to become the top concert promoter in rock music. He operated the famous venues the Fillmore West and Winterland (both in San Francisco) and the Fillmore East (in New York City), where the best up-and-coming acts would come to play. Also in New York City, he formed a booking agency called The Millard Agency which organized the booking of bands into various venues across the US. Because his music venue was the Fillmore, it seemed obvious to call the booking agency Millard. Millard Fillmore was the thirteenth president of the United States. In his music venues, he also opened certain weekday nights for unknown bands, like Santana, to get exposure. Graham promoted the West-Coast leg of the legendary The Rolling Stones American Tour 1972, also known as S.T.P. Tour (for Stones Touring Party), as well as parts of the Rolling Stones 1975 and 1978 tours. He would then promote the entire Rolling Stones American Tour 1981 and Rolling Stones European Tour 1982. When the Stones returned to touring in 1989 with the Steel Wheels tour, Mick Jagger took the offer of Michael Cohl’s The BCL Group (Ballard Cohl Labatt). Cohl made his reputation (and his fortune) in 1989 by buying the concert, sponsorship, merchandising, radio, television, and film rights to The Rolling Stones’ Steel Wheels Tour. The tour became the most financially successful in history. Graham later discovered that Cohl had only offered slightly more money, and Graham took Jagger’s repudiation as a personal defeat, writing “Losing the Stones was like watching my favourite lover become a whore.”