On behalf of Kendall J. Powell and the entire General Mills team I’m proud to announce that CrunchGear, TechCrunch’s former tech blog, is now a wholly-owned subsidiary of General Mills and will feature both tech news as well as local news relating to our consumption of Big G cereal products including, but in no way limited to, Cinnamon Toast Crunch, Boo Berry, Buc-Wheats, and Reese’s Puffs.
TechCrunch received $15,000 for the site as part of a trademark infringement lawsuit against the entire Crunch Network which will be renamed at a later date. All of the writers including Peter Ha, Devin, and Nicholas will remain and Doug has been made head of cereal testing.

With that, we welcome our General Mills managers and hope you enjoy the new directions CrunchGear is headed. Don’t forget to eat a great breakfast!











cool! BTW: did u hear: Springer AG took over Twitter for 1.5 Billion earlier today … –> http://www.techfieber.de/2009/04/01/mega-deal-fur-micronews-springer-kauft-twitter/
tasty!
this is not even remotely funny
btw, what date is today?
april fools!
Also change the copyright on the footer .
Can it be true that TechCrunch received $15,000 for the site as part of a trademark infringement lawsuit against the entire Crunch Network? I am skeptic.
cool! I love cinanmon toast crunch! and now with a gadgety flavor!
or will we be getting gadgets with cinnamon flavor? even better!
duh – we’re tech people – not fools!
Lame. This is the best you could come up with?
In a related story, yer dumb.
15000 $? Doesnt that sound a little too much for crunchgear? Even for a prank?
Awww f&ck me. I fell for it and then looked at the date
OMG IS THISS FUR REEALZ
In related news, all tech blogs decided to run amusing fake stories on April 1st. They were all universally praised for their droll sense of wit and ORIGINALITY.
Wow it would help if this was funny.
Sorry but this is really lame.
Don’t worry guys, I liked it.
Today is going to be fun!
What, no Cap’n Crunch?! How dare you forget about the Cap’n?
Cap’n Crunch?
You mean Mike?
This would have been funnier if crunchgear redirected me to some bizarre site of Hanna-Barbera characters doing porn.
This is just not even close to funny.
God. You guys just suck.
Stop trying to be funny and do your ‘jobs’.
Just what MA needs to gain even more mass which would put him farther from any serious girlfriend
Crunch, I bit my tongue.
gosshhh.. you guys are soooooooooooooooooooooooo laaaaaaaaaaaaaaaaaaaaaameeeeeeeeeeeeeeee
is that the best you can come up with… sheeee just stop trying pleeeasssse
I, for one, welcome Captain Crunch as our new overlord.
I’m deadpooling TechCrunch’s April Fool’s Day “jokes”.
The muffin man is seated at the table in the laboratory of the utility muffin
Research kitchen… reaching for an oversized chrome spoon he gathers an
Intimate quantity of dried muffin remnants and brushing his scapular aside
Procceds to dump these inside of his shirt…
He turns to us and speaks:
Some people like cupcakes better. I for one care less for them!
Later he says:
Some people… some people like cupcakes exclusively, while myself, I say
There is naught nor ought there be nothing so exalted on the face of gods grey
Earth as that prince of breakfast foods… the muffin!
hah, people were actually falling for this, funny
Here’s a hoax cooler to crunch into: http://www.hotelicopter.com. Check it out!