Intel updating chip logos and rating system
  • 3 Comments
by Matt Burns on April 7, 2009

intel-badging
Case badges are getting out of control. Every manufacture simply must have a shiny sticker on the front of a tower; laptops are worse. Thankfully, Intel is launching a new campaign to not only update its badges, but also educated consumers on what said badges mean.

Expect to see less processor brands as Intel moves into the Core age headed by the Core i7 CPU. Hopefully this rebranding and simplifaction will take some of the confusion out buying a computer and back to the simple days of just the Pentium, Celeron, and K.I.S.S.

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  • “Expect to see less processor brands” ???
    No. I would expect to see FEWER processor brands.

  • I just want to buy the most computer I can get with the budget I have.

    The branding may make sense to some, however, I just fall back to MHz, and when I can’t get a straight answer (e.g. hiding the details behind a brand), I walk over to AMD. Lately, I have been walking more often.

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