Bell & Ross, creators of the “giant square instrument dial watch” recently announced a new addition to their product line, the BR Heritage. Based on the original Bell & Ross design, which was itself based on the airplane instrument dials of the 1940’s, B&R is getting back to their roots with this new Heritage.

Available in either a 46mm or 42mm size, the Heritage uses an automatic ETA 2892 movement, and is available with a black face and sand colored paint on the numbers, marks, and hands. You can choose between either a printed leather strap or a “heavy duty” fabric version if you don’t want their logo all over your wrist. Personally I think I’d go with the fabric in this case.

Rumor puts it at around $4000, but no official word on when they’ll be out yet.