It started with the car companies. “Get fired, and we’ll take on your car payments for a while.” they said. It’s the shining light in the darkness that is a slumping economy: when the wallets get lighter, the promotions get crazier. Looking to capture some of this crazy in a bottle and turn it into new customers, Virgin Mobile has adapted the concept for the mobile industry; if you’re a Virgin Mobile customer on a qualifying plan and get the boot at work, they’ll cover you for up to 3 months. They’re calling it “Pink Slip Protection”

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