The Sims 3 billboards pop up all over the USA
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by Nicholas Deleon on April 13, 2009

timessquaresims3

Considering that, on average, some 40 million people walk through Times Square per year, you’ve got to assume that EA has high hopes for The Sims 3. You don’t spend that kind of money on billboards promoting the game—billboard in Times Square, depending on location, costs in the tens of thousands of dollars per day—without thinking, “Yup, this game will carry us right through Christmas.”

Yes, friends, EA has been hard at work propping up The Sims 3 posters and billboards all over this fine country.

Featured prominently in the ads is the little green selector reticle, or whatever you want to call it. The thing that floats above the characters’ heads as you live their lives more interestingly than you live your own. That’s how it was when I played The Sims five years ago.

So, yeah, the game’s out on June 2, and I know absolutely nothing about it. Well, I know that that guy from Games for Windows left Ziff Davis to work on Sims-related stuff, but that’s hardly what I would consider interesting in the traditional sense of the word.

via Kotaku

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  • “That guy from Games from Windows” is none other than the illustrious Mr. Jeff Green. Perhaps if you ever had actually played a PC game you would know him as the talented editor and writer that he is. His columns, editorials, blog, podcasts and overall long term influence in the gaming industry speak volumes. Then again, reporters such as you will probably never attain the level of interest and seriousness required to recognize talent and human quality in other (former) colleagues.

    Hey, at least you’re honest enough to admit your ignorance! Congrats.

  • Jeff Green is not involved in the Sims franchise, but he did leave GFW/Ziff to join EA at other projects.

  • HOW DARE YOU INSULT THE MAGNIFICENCE OF A GAMING JOURNALISM LUMINARIE LIKE JEFFREY GREEN

    THAT MAN SINGLE HANDEDLLY REDEFINED WHAT IT MEANS TO BE A JOURNALIST

    HIS INSIGHTFUL COMMENTS ARE AS DELICIOUS TO HEAR AS A MIXED BAG OF BREAD AND BUTTER IS TO EAT

  • Wow… from the last paragraph, there is no way I’m ever going to read this blog…

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