Apps on the iPhone are huge. We know that. As if we needed more proof, Apple moved its billionth app earlier this afternoon. But some recent data from Compete suggests that smartphone owners who don’t have an iPhone, apparently don’t love apps. Or at least, don’t download them.
If you look at the graph below, you’ll see that iPhone owners are very diversified in the number of apps they download. Some have only 1-5, some 6-10, some over 31 (that’s me — several times over), etc. But look at the other phones surveyed. A lot of them haven’t downloaded any apps. And those that don’t have zero, seem to prefer downloading only 1-5.








