Great idea, great execution. One store of Japanese electronics chain Biccamera (think RadioShack in Japan) has one of the coolest facades I have ever seen: A giant hand holding a cell phone whose “buttons” show pedestrians what they can find on each floor when they enter the store.
Blogger Kirai doesn’t say where in Japan this store is located but my guess is it’s Tokyo (where he lives). I will investigate.
Talk about GUERILLA MARKETING to the extreme =D
This is Biccamera Personal Computer store at Ikebukuro, Tokyo. See the following “Find a store” page in Biccamera website. The store name is “パソコン館池袋本店” in Japanese.
http://www.biccamera.co.jp/shoplist/index.html
The store is near PARCO na…I can see it in pic (right).
So that’s in Ikebukuro.
OMG it’s fuckin near ma house.
This is funny:)
Yes! This is a Bic PasoCon-Kan Ikebukuro Honten.
But This is built at about 10 years ago! HaHa.
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