It appears, from shots taken at Crispin Porter + Bogusky (the agency behind the Laptop Hunter ads), that the famously PC-friendly videos were in fact edited on Macs — including, ironically, the one where a PC is selected for video editing. Now, before we all put on our LOLhats, keep a couple things in mind: first, this is an independent ad agency that happened to do these spots, they’re not some top-secret Mac task force that Microsoft has to use because for some reason Premiere wouldn’t cut it. Also, while it may be that for professional video editing and design, Macs are a better choice (i.e. for an advertising firm that encourages the Mac ecosystem and subsidizes purchases), but at $1000 or $1500 the issue is far from clear-cut. Still, it is pretty funny.
Also, does that place look like a sweatshop to anyone else?
[via Wired and Cult of Mac]
yep, looks like sweat shop to me
LOL this Devin Coldewey doesn’t know about the Avid apparently. Nation wide spots from fortune 500 clients don’t get cut in premier even on the PC. Avid has been PC friendly for years and NO the entire editing world does not use Mac. and for good reason. Unix (smoke, flame & inferno) and PC (Avid Adrenaline and DS) are used quite a bit in editing. Want a bigger shocker Pixar (a formerly Steve Jobs owned company) doesn’t use Macs for Rendering of it’s films and a number of it’s animators and programmers don’t either! DU DUH DUH! Dump the I’m a Mac I am a PC, your OS does NOT define if you are good or if your software is in the least. If you are computer illiterate enough to NOT know how to run a Unix.PC or Mac (that all run on the same freaking hardware now) to run your software let’s face it the Darwin alarm is going off and your the only one in the building good luck on opening the door LOL.
LOL______________________LOL
heh, thats better
Does look a little crowded and depressed in there; guess the recession is hitting them particularly hard.
haha … i’ll just put my LOL hat … now i can be in peace :)
For the love of god, never let the word/phrase ‘LOLhats’ appear on crunchgear again.
I thought you guys had standards.
And also, starting and ending your comment with LOL should just automatically remove the comment
I’m not grumpy, I’m just saying…
LOL it does look like a sweatshop. Edit monkeys, EDIT!
I’m more stunned at an edit house where it looks like most of the employees are using laptops than anything else! Forget what brand or OS, laptops are just a really limiting choice for a professional editing system.
Yep, sweatshop it is!
Who cares! Get a life!
The guy in the lower picture is wearing a J-List T-shirt — coolness. http://www.jlist.com/s/dvlcam