Last January Apple released iLife ‘09, the latest addition to its highly regarded multimedia suite that ships with every new Mac. At the time, much of the media attention went to iPhoto and iMovie, which introduced impressive facial recognition and video stabilization respectively. But me? I was captivated by the GarageBand Lesson Store, a virtual marketplace built into Apple’s music authoring program. The store features song lessons taught by the artists who wrote them, including established musicians like Sting and John Fogerty. Combined with an extremely polished platform for delivering the lessons, I thought that Apple’s Lesson Store might be the company’s next revolution in digital music.
Was I a little overenthusasitc? Probably. But I’ve toyed around with quite a few of the learning programs and videos out there, and the GarageBand lessons have serious potential. And with lessons going for $5 a pop, even if Apple only saw a tiny fraction of the sales it sees on its other stores (as would probably be the case), it could still drive substantial revenue from lesson purchases alone.
