Yesterday developer Rick Strom wrote a blog posted titled “The Incredible App Store Hype“, in which he detailed some of the revenue stats he was seeing from the iPhone applications that he had released (some of which rank on the App Store’s top apps lists), and what other developers could expect to make accordingly. His conclusion? That most of the 36,000 applications on the App Store aren’t selling at all – for many apps, most days go by without a single sale.
Surprised? You shouldn’t be.
As marketplaces go, the App Store has a very low barrier to entry that makes it easy for anyone to sell their wares, which means that it’s flooded with apps. There’s no way Apple could prominently present these 36,000 applications to users without overwhelming them, which means most apps fall into obscurity as soon as they’re submitted. If you can’t find a way to get the word out, nobody is going to find your app on their own.
