We’re live at EA’s press conference here at E3 in Los Angeles…

• 4:42 PM: Devin Coldewey Yo. We’re Live at EA’s press conf. Still a while before it goes live. Looped animations, Clif bars and an asset drive full of stuff we’ve already seen. Get ready for some Mass Effect 2 footage though, we’ll get it up as fast as is humanly possible.
• 4:42 PM: Devin Coldewey
• 4:50 PM: ThePeterHa Devin, any power outlets in there?
• 4:50 PM: ThePeterHa ROFL
• 5:02 PM: Devin Coldewey Damn, this wifi is spotty as hell
• 5:04 PM: Devin Coldewey Lights are dimming. I’m so excited! And I just can’t hide it!
• 5:05 PM: Devin Coldewey starting right off with a trailer. Looks like Dragon Age: Origins.
• 5:05 PM: ThePeterHa test
• 5:06 PM: Devin Coldewey Neeeever mind. Dante’s Inferno.
• 5:06 PM: ThePeterHa EA and Visceral want us to “Go to Hell”
• 5:07 PM: Devin Coldewey Can’t get any sense of gameplay. Cinematic trailer. John Riccitiello is talking about the people here, etc…
• 5:07 PM: ThePeterHa Didn’t Sims 3 get leaked the other week?
• 5:08 PM: Devin Coldewey John is EA’s CEO. Showing Sims 3 now, which of course leaked onto torrent sites last week
• 5:08 PM: ThePeterHa I think NA downloaded it
• 5:08 PM: ThePeterHa 12 games will be showcased today from EA.
• 5:09 PM: ThePeterHa “The Wii is a spectacular platform.”
• 5:09 PM: ThePeterHa Chip Lang from Hasbro is on stage
• 5:09 PM: ThePeterHa *from the Hasbro division
• 5:10 PM: ThePeterHa Littlest Pet Shop. Over 2 million girls played the previous title. Three new adventures are coming: Country, City, Beach.
• 5:10 PM: Devin Coldewey
• 5:10 PM: ThePeterHa Coming to the Wii and DS.
• 5:11 PM: ThePeterHa Devin, wake me up when this press conf gets exciting.
• 5:11 PM: Devin Coldewey Got a daughter? Want her to spend all her time with a pretend plush dog? This is the game for you.
• 5:11 PM: Devin Coldewey
• 5:12 PM: Devin Coldewey You too, reader, can make friends in Littlest Pet Shop Online. Fall 2009. twee!
• 5:12 PM: ThePeterHa Charm Girls Club
• 5:12 PM: ThePeterHa BFFs
• 5:13 PM: ThePeterHa Are we at the right press conference?
• 5:13 PM: ThePeterHa “EA Girl”
• 5:14 PM: Devin Coldewey Speed hair teasing! on the wii!
• 5:15 PM: ThePeterHa Is this Sweet Valley High?
• 5:15 PM: ThePeterHa LOL
• 5:15 PM: ThePeterHa Now onto Need for Speed Shift
• 5:15 PM: ThePeterHa 3 things to remember from this presentation
• 5:16 PM: ThePeterHa Cockpit view completely redefines the driving experience
• 5:16 PM: ThePeterHa New driver profile in Shift
• 5:16 PM: Devin Coldewey BFF games – Charm Girls Club being previewed so the girls they brought can clear out before the Dead Space expansion trailer.
• 5:16 PM: Devin Coldewey Are we at the EA press conference Peter, or Toys R Us
• 5:17 PM: ThePeterHa Video died and they’re restarting
• 5:18 PM: Devin Coldewey No matter what you stay in the race. Nobody loses!
• 5:19 PM: ThePeterHa Demo with an M3 from the cockpit view
• 5:19 PM: ThePeterHa Is this bumper cars or street racing?
• 5:20 PM: ThePeterHa The gentleman playing just crashed into a railing
• 5:20 PM: Devin Coldewey Nice framerate… looks good. Better than Prostreet anyhow.
• 5:20 PM: ThePeterHa Oh jeez. EA is giving away a BMW M3.
• 5:20 PM: ThePeterHa Now we’re onto Dragon Age Origins
• 5:21 PM: ThePeterHa Violence, lust, betrayal are what we can expect from DAO
• 5:21 PM: ThePeterHa New in-game footage coming up
• 5:23 PM: ThePeterHa Sex scenes
• 5:23 PM: ThePeterHa How naughty
• 5:23 PM: ThePeterHa We’ll have video coming up
• 5:23 PM: ThePeterHa October 20th launch date
• 5:23 PM: ThePeterHa Mass Effect 2 is coming up
• 5:24 PM: ThePeterHa Shepherd is a “kickass hero”
• 5:25 PM: ThePeterHa ME2 is coming early next year
• 5:25 PM: ThePeterHa New trailer is being shown now.
• 5:25 PM: ThePeterHa “chances of survival are slim.”
• 5:26 PM: ThePeterHa The soundtrack sounds pretty righteous
• 5:26 PM: ThePeterHa This looks like a cleaned up version of what was leaked at GDC
• 5:27 PM: ThePeterHa Now onto EA’s bread and butter
• 5:27 PM: ThePeterHa football, tennis, golf, basketball
• 5:27 PM: ThePeterHa and hockey
• 5:27 PM: ThePeterHa and boxing
• 5:27 PM: ThePeterHa and soccer
• 5:27 PM: ThePeterHa Peter Moore now on stage
• 5:28 PM: ThePeterHa applause
• 5:28 PM: ThePeterHa cheers
• 5:28 PM: ThePeterHa The most diverse product portfolio is coming up
• 5:28 PM: ThePeterHa To start things off is Fight Night Round 4
• 5:29 PM: ThePeterHa Visuals and gameplay have been updated
• 5:29 PM: ThePeterHa Demo on the Xbox 360 coming up
• 5:29 PM: ThePeterHa Moore says his dream fight would be Tyson vs Ali
• 5:29 PM: ThePeterHa 60fps as opposed to 30fps from FNR3
• 5:30 PM: ThePeterHa updated physics engine
• 5:30 PM: ThePeterHa Ali just knocked out Tyson
• 5:31 PM: ThePeterHa Reach and height make a big difference in FNR4 because of the new physics engine
• 5:31 PM: ThePeterHa everything is “dynamically driven”
• 5:31 PM: ThePeterHa “sweat, blood spray, muscle contractions”
• 5:31 PM: ThePeterHa demo over
• 5:32 PM: ThePeterHa FNR4 is coming a week earlyu
• 5:32 PM: ThePeterHa launching June 25
• 5:32 PM: ThePeterHa EA is coming to MMA
• 5:32 PM: ThePeterHa Coming in 2010. Well under development at Tiburon.
• 5:33 PM: ThePeterHa
• 5:34 PM: ThePeterHa
• 5:34 PM: ThePeterHa FIFA 09 Ultimate Team had 1.3 million downloads
• 5:34 PM: ThePeterHa Tiger Woods PGA Tour Online coming this fall
• 5:34 PM: ThePeterHa no disc needed
• 5:35 PM: ThePeterHa EA Sports World launched today to track stats
• 5:35 PM: ThePeterHa “Connected Features”
• 5:35 PM: ThePeterHa Lots of user generated content
• 5:35 PM: ThePeterHa All from your desktop
• 5:36 PM: ThePeterHa customize stadiums, uniforms, etc.
• 5:36 PM: ThePeterHa “Team Builder”
• 5:36 PM: ThePeterHa for NCAA Football 10
• 5:37 PM: ThePeterHa Get started now so you can have you custom team ready to go when the game launches next month
• 5:37 PM: ThePeterHa Madden 10 online franchise
• 5:37 PM: ThePeterHa iPhone App for Madden 10
• 5:38 PM: ThePeterHa And now onto the Wii
• 5:38 PM: ThePeterHa Active was launched two weeks ago
• 5:39 PM: ThePeterHa Moore is extremely proud of EA Sports Active.
• 5:41 PM: ThePeterHa Allison Sween or whatever her name from Biggest Loser is now on stage to talk about EA’s “new platform”
• 5:41 PM: ThePeterHa She’s now a size 4
• 5:41 PM: ThePeterHa She’s thanking EA Sports Active for that
• 5:42 PM: ThePeterHa Moore and Sweeney are chatting about nonsense now
• 5:42 PM: ThePeterHa EA moved 600k units of Active
• 5:42 PM: ThePeterHa This coming holiday is the first DLC for Active
• 5:43 PM: ThePeterHa 13 new exercises and activities
• 5:43 PM: ThePeterHa currently in development
• 5:43 PM: ThePeterHa Paddle boarding
• 5:43 PM: ThePeterHa squash
• 5:43 PM: ThePeterHa
• 5:43 PM: ThePeterHa
• 5:44 PM: ThePeterHa Grand Slam Tennis launches next week
• 5:44 PM: ThePeterHa I played GST a few weeks back
• 5:44 PM: ThePeterHa And it works great with WiiMotion Plus
• 5:44 PM: ThePeterHa You can slice your shots
• 5:44 PM: ThePeterHa Throw up a lob
• 5:45 PM: ThePeterHa Pete Sampras is walking on stage
• 5:45 PM: ThePeterHa Pete is standing behind Moore
• 5:45 PM: ThePeterHa Moore doesn’t know he’s there
• 5:45 PM: ThePeterHa And now Moore sees him
• 5:46 PM: ThePeterHa Sampras is now strapping in and playing against the GST producer
• 5:46 PM: ThePeterHa Wimbledon is in GST, which is a first
• 5:47 PM: ThePeterHa Moore asks Sampras how this compares to the real thing
• 5:47 PM: ThePeterHa Pete says, “it’s easier.”
• 5:48 PM: ThePeterHa
• 5:48 PM: ThePeterHa Now onto The Saboteur
• 5:48 PM: ThePeterHa
• 5:48 PM: ThePeterHa
• 5:50 PM: ThePeterHa WWII game from Pandemic in case you don’t know what’s goin on
• 5:50 PM: ThePeterHa The particular demo we’re seeing takes place in Paris
• 5:51 PM: ThePeterHa There’s a vast world that Pandemic built for this game
• 5:51 PM: ThePeterHa It’s mostly black and white with spots of color
• 5:51 PM: ThePeterHa We’ll have video later tonight
• 5:52 PM: ThePeterHa The objective in this demo is to blow up a gas depot of some sort
• 5:52 PM: ThePeterHa there are various hiding spots, like the redlight district
• 5:53 PM: ThePeterHa Coming this holiday season
• 5:54 PM: ThePeterHa Tim Schafer from Double Fine productions is now on stage to talk about Brutal Legend
• 5:55 PM: ThePeterHa Tim’s talking about all the rock legends that he wanted to see in this game
• 5:56 PM: ThePeterHa Lenny Kilmister’s character is being shown
• 5:56 PM: ThePeterHa he’s a Killmaster
• 5:57 PM: ThePeterHa Ozzy is the “Guardian of Metal”
• 5:58 PM: ThePeterHa
• 5:58 PM: ThePeterHa
• 5:59 PM: ThePeterHa *Lemmy Kilmister. may bad.
• 5:59 PM: ThePeterHa Lita Ford will also be in the game
• 5:59 PM: ThePeterHa Jack Black is the voice of Eddie Riggs
• 6:00 PM: ThePeterHa Brutal Legends comes out on October 13
• 6:02 PM: ThePeterHa Cevat Yerli from Crytek is now on stage
• 6:02 PM: ThePeterHa Crytek is working with EA on Crysis 2
• 6:02 PM: ThePeterHa Crysis 2 will be coming to the PC, Xbox 360 and PS3
• 6:03 PM: ThePeterHa All thanks to CryEngine 3
• 6:03 PM: ThePeterHa More details to come later this year
• 6:03 PM: ThePeterHa No demo or video of C2
• 6:04 PM: ThePeterHa EA has inked a new partnership with Realtime Worlds
• 6:04 PM: ThePeterHa All Points Bulletin is the new title
• 6:04 PM: ThePeterHa “online city full of life, streets full of vehicles, thousands of pedestrians”
• 6:05 PM: ThePeterHa Customizable characters
• 6:05 PM: ThePeterHa This is an MMO
• 6:05 PM: ThePeterHa
• 6:05 PM: ThePeterHa
• 6:06 PM: ThePeterHa
• 6:06 PM: ThePeterHa
• 6:07 PM: ThePeterHa Trailer for APB being shown
• 6:07 PM: ThePeterHa We’ll upload this video as well soon
• 6:07 PM: ThePeterHa Star Wars!!!
• 6:07 PM: ThePeterHa WHoa
• 6:07 PM: ThePeterHa Lots of Jedis on stage
• 6:08 PM: ThePeterHa With varying lightsabers
• 6:08 PM: ThePeterHa Two jedis are walking down the aisle to the stage
• 6:08 PM: ThePeterHa Bioware and Lucas are showing off Star Wars The Old Republic
• 6:09 PM: ThePeterHa PC MMO
• 6:10 PM: ThePeterHa TOR will be the first fully voiced MMO
• 6:10 PM: ThePeterHa Thousands of lines of dialogue
• 6:11 PM: ThePeterHa The first cinematic trailer is now being shown
• 6:12 PM: ThePeterHa There’s a lady boba fett
• 6:12 PM: ThePeterHa bounty hunter, i mean
• 6:14 PM: ThePeterHa Wow
• 6:14 PM: ThePeterHa The Jedis just got pwned
• 6:15 PM: ThePeterHa And that’s a wrap
• 6:16 PM: ThePeterHa We’ll be back in two hours from the Ubi press conf
• 6:16 PM: ThePeterHa Devin and I will be uploading video in the meantime

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