If you’ve ever looked at your Comcast bill and thought, “That seems expensive!”, don’t worry. The company used some of your money it to put the biggest video wall I ever did see inside its corporate headquarters in Philadelphia. And can you really blame a company for using your money to build a giant TV?
Maybe, maybe not. The point is that the 2,100-foot HD video wall is actually five times HD resolution, which is so HD that Comcast can’t even show actual content the entire thing unless the content is produced especially for such a gigantic screen. Check out the above video for a look at some of the entertainment, as it were.
Here’s the low-down about the giant screen, called the Comcast Experience Video Wall, from the Greater Philadelphia tourism website:
The Comcast Experience Video Wall is the largest four-millimeter LED screen in the world.
Spanning 83.3 feet wide by 25.4 feet high, the 2,100 square-foot video wall brings spectacular original programming to visitors 18 hours a day.
The wall displays thousands of unique hours of programming, created exclusively for The Comcast Experience Video Wall.
Utilizing a technique called “3-Camera Panorama,” which involves placing three high-definition cameras side-by-side and filming everything from spectacular nature footage to urban landscapes, a seamless, wide-screen vista is created.
This realistic imagery offers 10 million pixels of clarity — five times the resolution of hi-definition TV — supplemented with computer-generated images of amazingly realistic quality, producing a vivid virtual world.
The system that delivers the content to the screen has the ability to make a pre-designed selection from a bank of hundreds of images. The selection from the delivery system is random in nature, in order to create an array of ever-changing imagery.
Square feet!!! SAY SQUARE FEET!!!
Amazing. I’d like to see Crysis on it.
-Bob
hpman1952@gmail.com
Waste. Of. Money.
When the screen changes from looking like wood, to a picture it is scary…Trust me
I know it’s pointless, but that’s fucking cool
Insenstitive waste of customers’ money. Far better to cut customers’ bills and give a little to charity if there is some room in the profit.
It’s actually become quite a tourist destination – they put up a cool show for the holidays, and even played some of the world series games when the Phillies won!
Actually, it’s petty cool to watch albeit a total waste of money. You’d be surprised how many people will just stand there and watch the same looped videos for like an hour.
That is one awesome video wall. I love how the screen looks like wood in the beginning. It must really freak people out when it changes if they aren’t expecting it. I wonder how real the wood looks in real life or is it really obvious it’s a video wall even when video isn’t playing?
I don’t think it’s a waste, it’s a great marketing piece.
Keith – it actually looks a lot like wood, although it is video of wood.
Isn’t this amazing! David Niles did it with Niles Creative Group.