Casio Japan announced a new point-and-shoot camera today [JP], the EXILIM Hi-ZOOM EX-H10. The 12.1MP camera is a follow up to the EX-V7 and EX-V8 the company released in 2007. It features an impressive 10xoptical zoom (wide-angle starting at 24mm) and can shoot 1,000 images on a single battery charge. According to Casio, this is three times more than other cameras in this class have to offer.

The camera also features a 3-inch LCD, 37.5MB of internal memory and SD/SDHC support. It records 1,280 by 720 video in Motion JPEG at 24fps but is missing an HDMI interface. It measures 102×62x24mm and weighs 164g (without the battery).

The new Exilim will launch in Japan on July 3 in pink and silver. The Japanese street price is $400, but Casio hasn’t announced their plans for release in other countries yet.