Ballmer confirms Natal Xbox 360 for 2010
  • 16 Comments
by Peter Ha on June 18, 2009

Speaking at the Executive’s Club of Chicago, Microsoft CEO Steve Ballmer announced that a new Xbox 360 will be hitting store shelves next year. That’s pretty funny because Aaron Greenberg denied the whole thing a few days ago. So, we will see a Natal Xbox 360 next year according the head honcho.

via TG Daily

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  • So at it turns out for all the xbox boys and girls they will need to purchase new hardware to fully enjoy the NATAL experience. *WEAK* It’s awesome to see that M$ is already pwning their adopters.

  • Not entirely. Natal will be an add-on, but I get what you’re saying.

  • It sounds more like this is just a new SKU, with Natal included. I’m sure you’ll be able to buy the thing separate if you already have a 360.

    • Exactly what I was going to say. Not a new xbox, just a new ‘bundle’.

      I doubt it’ll even rise to the Elite level where there were some vaguely significant hardware changes.

      MS: They love them some SKUs.

  • I just read some stuff on another site in regards to this and many people at that undiclosed site appear to believe that there will be a newer hardware revisioned xbox360. Well like I said before lets wait and see and if anything I do hope they get it right and no more red rings.

  • I’ve contacted Xbox for the official lowdown on this quasi announcement.

  • Anxiously awaiting an update Peter.. I won’t get rid of my 360 Elite I purchased last week just yet. 2010 is a long time away. Ballmer should maker clearer statements to begin with if he’s going to muddy the waters when previous comments were made stating 360 still had a lot of life left.

  • I keep saying: remember PDC 2003.

    They promised (and demoed) a Longhorn, but they delivered a Vista. And only a couple years late.

    Project Natal means nothing until there is hardware on store shelves.

    It wouldn’t be the first time Microsoft overhypes a vaporware prototype in order to hurt competition that has real hardware shipping.

    • I wouldn’t compare the Games org (sorry, the Home and Entertainment Division) with the Windows org. Completely, totally different beasts.

      Might Natal slip? Sure.

      But you seem to be wearing some serious hate tinted glasses there.

      Call me a fanboy if you must. I’ve worked there, I know what they can do and what they can’t, and I know that Xbox might as well be a different company at times.

      • No hate tainted glasses here. Just a healthy amount of skepticism about a company that elevated vaporware to an art.

        Microsoft has skillfully played a dual-hand approach to vaporware – bluffing with a hand that either stifles the market for its competition by showing something much better than the competition can hope to offer or misleads the competition into a completely wrong direction, while developing another hand with products that obviously are less incredible than the bluff hand.

        They have done it with OS/2 and Windows: by announcing that OS/2 was the future, making competitors port their software for it while developing Windows into a competitor to OS/2 and developing their own software for it.

        They have done that with Windows for Pen Computing, hurting competitors like Newton and PenPoint.

        They then employed the crippled OS/2 support POSIX subsystem strategy to induce companies to believe NT would be able to run POSIX or OS/2 software while, in reality, both subsystems were so crippled to the point of uselessness.

        Ultimately, after WIndows had no more competition on the desktop market, they refined the technique by claiming future releases of Windows had features and non-existent technologies (WinFS?) in order to prevent companies from considering migration.

        While the Xbox division is a separate entity from the Windows division, they are still within the same company.

        The Xbox division has not shown superior ethics yet.

        I am willing to reconsider if Milo is as sophisticated as the video makes believe, if Natal lives up to its hype _and_ if all of it arrives on time.

        Until then, the “weaponized vaporware” interpretation is very credible.

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