CNBC misrepresents Opie and Anthony iPhone 3G S interview
  • 36 Comments
by Nicholas Deleon on June 22, 2009

cnbcl

Apple released the iPhone 3G S on Friday (here’s our review), and the world is much better off because of it. What didn’t sit well with me is this CNBC segment that aired on Friday. It shows a several people clamoring over the device, saying how great it is, why they want it, etc. But fast-forward to 1:03 and you’ll see Prime Time Sam Roberts from the Opie and Anthony show. Here’s where the trouble starts.

In the CNBC-aired version of the interview, embedded here, Mr. Roberts is portrayed as someone who’s gushing over the iPhone 3G S—“BlackBerry is yesterday, the iPhone is now!”

Only that’s now what he said at all.

The entire interview aired live on the Opie and Anthony show on Friday. (Anthony had sent an intern, whom Mr. Roberts accompanied, to the Fifth Avenue Apple Store to buy an iPhone first thing in the morning. The intern was unsuccessful, as he usually is.) This is the audio, as aired on Special Delivery with Sam and Dave on Saturday night (you can also download the audio here):

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Never mind that the CNBC reporter gets her facts completely wrong (“But BlackBerry is coming out with their touchscreen pretty soon…” Yeah, it’s out already. It’s called the Storm. It stinks, but it’s available, and has been for several months now.), but that Mr. Roberts is portrayed as being just another rabid iPhone 3G S fan is disingenuous at best, dishonest at worst. He obviously alludes to the fact that MMS won’t work right out of the box (“picture messaging, soon”); that AT&T service in New York is atrocious (switching from the BlackBerry to the iPhone because he’s “tired of all [his] calls going through”); mocks the Apple-consumer culture (“hopefully we’ll spend $500 to $700 today… on just Apple products”). And so on.

Now, if you’re just a regular CNBC viewer, you’d be under the impression that Mr. Roberts is nothing but a wooly-haired iPhone 3G S mark. I think it’s safe to say that’s not accurate.

Does any of this matter in the grand scheme of things? Of course not. But if CNBC is editing Mr. Roberts’ interview to fit some sort of pre-determined angle (“go interview crazy iPhone fans”), then it does make you wonder what other type of creative editing is going on over there.

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  • CNBC stinks and I don’t like them.

  • I’m shocked… a NBC network taking things out of context to push a predetermined agenda. No way, No way, Get real.

  • Boooooooooooooooooooooooooooooooooooooooo!

  • Steve from Yellowstone - June 22nd, 2009 at 7:17 pm GMT+5

    Ramooone, they must be sh!tdi@ks at CNBC to mis-quote Primetime Sam Roberts!

  • How dare they misrepresent Mr. Roberts. He is one of the leading voices in the African-American community.

    Did I mention that I was fat?

  • Ok, he was definitely quoted out of context; but note that he really didn’t have anything nice to say about the BB; but implied that his carrier was better than the iPhone’s carrier ( AT&T).

  • Wow, a tech news piece blatantly warping reality to benefit Apple in a story? Say it ain’t so! I will never look at tech coverage the same way again!

  • How dare they misquote Prime Time Sam Roberts!
    I still think he’s got candy in his head.
    Linnger Lonnger!

  • I for one am not taken in by outrageous comments made by THOSE people.

  • The unjust perversion of the news is the direct result of the Jew controlled media.

  • What a great job pointing out the dishonest news outlets. Click on the link to see the CNN John Cena interview…who can trust the news these days. Holy Sh*t!

  • It was a good sound clip, that’s what the news is about.

  • I want to kiss more boys.

  • Little Loation Boy - June 23rd, 2009 at 1:31 pm GMT+5

    I for one was appalled that the loveable, huggable twink Primetime Sam was misquoted! At much risk to himself, he braved the rabid Apple fans to inform the Opie and Anthony listeners of this major event, only to be misused for propaganda! Is this America or the former USSR?! Shamefull CNBC!

  • Mommy looked up directions on her new iphone when we went to the pool!

  • Really???? Some unknown character who is on a virtually unknown radio show was quoted out of context, and that’s the basis of a story????? Complete with a headline mentioning said unknown people??????

    What can we expect next from crack “reporter” Nicholas Deleon? That Crazy Lenny of the “Crazy Lenny and Johnny Morning Zoo Crew Show” was misquoted in an article that ran in the Pittsburgh Prairie Gazette?

    Your transparent and laughable attempt to promote the sad dwindling careers of the hosts of a radio show that most people have never heard of and has never been relevant on a national level is quite pathetic.

    • Little Loation Boy - June 23rd, 2009 at 8:14 pm GMT+5

      you sir should remove Howies hog from your lips long enough to give Opie and Anthony a try! You will discover the smartest, funniest most relevant radio currently broadcasting. It rivals the best days (long gone) of old uncle Howie! Unknown indeed; good day sir!

      • I have Sirius and XM and have heard both shows, and from what I’ve heard, it’s no mystery why after more than 15 years in the business Opie and Anthony are still virtually unknown on a national level despite all the national exposure opportunities that they have (for some unknown reason) been given.

        It seems that the funniest thing about Opie and Anthony is them and their dopey fans pretending that they are some big national phenomenon. That funny often turns to pathetic such as when some not-too-bright blog “reporter” tries to perpetrate that fantasy by crow-baring the little known DJs into a headline of a laughable non-story that is targeted to an audience of readers, virtually all of whom have no idea who the people in the headline are.

        Note to Nicholas Deleon…. try to make a name for yourself by writing real articles instead of trying to make a name for two DJs who have been struggling (and so far failed after more than 15 years) to make a national name for themselves.

        • I’m gonna go with “media conspiracy,” Alex, for $200.00.

          I have actually read print articles and watched tv broadcasts where the writer (or reporter) has made every effort and gone out-of-their-way to NOT mention Opie & Anthony – these 2 never get a break when it comes to the media covering them or any publicity to help promote the show.

          On the other hand, if there is a chance to mention Howie somehow in a radio-related story, it will be done.

        • Reality check… Stern is mentioned because he’s a nationally known and recognized radio personality and O&A aren’t mentioned because they aren’t even close to being nationally known or recognized, by either name or image.

          It’s not to hard to see that if you take away fact that and overzealous O&A fan wanted to get them mentioned on his employer’s web site, there is no story to justify filing the article. CNBC didn’t include the full context of the sound byte they showed of some random unidentified goofball who uttered a positive statement to a reporter who was doing a puff-piece on the first day of sale for the new iphone? What a scandal!!! I’m shocked that all the media watchdog groups didn’t call CNBC out on this scandalous misrepresentation of the random goofball geek hanging out at the Apple store with all the other Apple lemmings who had to buy the new iphone on it’s first day out.

          Let’s be honest here. The questionable journalism was the attempt by the moron who writes for Tech Crunch to manufacture a story for the purpose of mentioning O&A, not CNBC’s failure to give the full context and background details of every idiot who gave them a 5 second sound byte for a lightweight report that wasn’t much of a story to begin with.

        • Stern is mentioned (anytime) because he’s the quintessential ’shock jock’ who invented everything.

          I sure don’t question this CrunchGear article’s motive(s), as I have no problem with someone ‘reaching’ a bit to mention O&A for a change.

          O&A being known or not known Nationally or otherwise, was not relevant to what I have observed from the media.

          I have been witness to incidences when O&A are actually a part of the story/article being reported (and not some generic reference to DJs) and the reporter/’journalist’ either failed to mention them by name, or mentioned ’shock jocks’ only. Maybe they mentioned O&A and it was edited out (for time or space alotted, of course) before it aired/went to print.

        • Give me a friggin break. You’d have to be really stupid to believe that there is some kind of effort being made by the media to not mention Opie and Anthony. They are simply not mentioned because they are relative unknowns.

          And stop trying to justify the moron who wrote this article. An article “exposing” the fact that some idiot whose 5 second sound byte made it into the mix of a few other 5 second sound bytes was some big misrepresentation that warrants an in depth exploration and additional back-story beyond the 5 seconds of what the random unidentified guy was shown saying?

          The headline for this story should have been, “Five second sound byte of one of the several unidentified people seen in CNBC report didn’t fully explore his complete and extensive opinions about the iPhone…. outraged media watchdogs demand two minutes minimum of airtime be devoted to each moron interviewed on the street about why they showed up at the Apple store on the first day a phone went on sale”

          As I said, the only thing exposed here was that some embarrassment to the reporting profession tried to create a story where none existed for the sole purpose of trying to promote his favorite radio show that almost nobody listens to or knows about.

  • Please edit the blog post…

    from -

    ‘Only that’s now what he said at all.’

    to -

    ‘Only that’s not what he said at all.’

    from-

    ‘that AT&T service in New York is atrocious (switching from the BlackBerry to the iPhone because he’s “tired of all [his] calls going through”)

    to -

    that AT&T service in New York is atrocious (switching from the iPhone to the BlackBerry because he’s “tired of all [his] calls not going through”)

    crinkle, crinkle

  • At least they are interviewing to get the bi-racial point of view. Hopefully they’ll be more honest with editing in the future, an ancestor of Thomas Jefferson deserves nothing less.

  • Give me a friggin break. You’d have to be really stupid to believe that there is some kind of effort being made by the media to not mention Opie and Anthony. They are simply not mentioned because they are relative unknowns.

    And stop trying to justify the moron who wrote this article. An article “exposing” the fact that some idiot whose 5 second sound byte made it into the mix of a few other 5 second sound bytes was some big misrepresentation that warrants an in depth exploration and additional back-story beyond the 5 seconds of what the random unidentified guy was shown saying?

    The headline for this story should have been, “Five second sound byte of one of the several unidentified people seen in CNBC report didn’t fully explore his complete and extensive opinions about the iPhone…. outraged media watchdogs demand two minutes minimum of airtime be devoted to each moron interviewed on the street about why they showed up at the Apple store on the first day a phone went on sale”

    As I said, the only thing exposed here was that some embarrassment to the reporting profession tried to create a story where none existed for the sole purpose of trying to promote his favorite radio show that almost nobody listens to or knows about.

    • Ignorance is bliss, as they say -

      …enjoy your aneurysm – don’t blink!

      Your widow can sue Howie afterwards – Hoo hoo!

      • “Ignorance is bliss, as they say -”

        …yeah, it is, especially when it’s accompanied by the delusion that Opie and Anthony some kind of nationally well known personalities. Mention O&A to a random person on the street and they most likely will say, “Who? who??”… a phrase often repeated by Anthony.

        It’s one thing to like the show, it’s another thing to pretend that it has anything but a very small (albeit very loyal) mostly regional following. Let’s face facts, they couldn’t attract much of an audience on terrestrial radio even with Stern gone from that medium. Imagine how much more quickly they would have failed on terrestrial radio had Stern still been there.

  • Rape Kitt & Crawl Space - August 26th, 2009 at 6:46 am GMT+5

    Hey Douche bags if their so unknown and such a none threat to uncle ho ho then how come every time they are mentioned no d*cked losses like yourselves have to instantly jump out of the wood works to talk about how no one knows who they are, you know who they are, I know who they are and guess what douche bags so do millions and millions of other ppl I you love you lord and savior Howie so much why don’t you drag him out and nail him to a cross so he can die for your sins.

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