This is an odd duck. A company called Morpheus Watches has just released the Culinary watch, a $400 quartz piece with 41.5mm case and design cues that come from high-end cookwear.

. The Culinary features a concentric circle texture on the dial, calling out the same relief found in fine cookware. The shape of the case itself resembles a skillet, and the crown and pushers are formed in the style of high end oven or cook top knobs.

Fair enough. It uses a Swiss ISA movement and has an alarm for timing dishes, reserve de marche battery meter, and luminous hands. It comes on leather or steel and has a sapphire crystal.

I’ve always said that watchmakers need to target famous chefs. After all, when they’re on TV their wrists are always showing. A lost Rolex in the pudding might even make for a great gift for a lucky diner.