There are a couple of different opinions floating around right now on how to best measure the cost of printing with an inkjet printer when it pertains to the ink. In these tight economic times, determining that cost has everything to do with how often you need to replace “consumables” like ink and paper.
In 2007, Kodak began its aggressive “Print and Prosper” campaign, which claimed that consumers could save “up to 50 percent” on ink costs while using Kodak’s inkjet printers compared to printers from other manufacturers. There is even a Kodak site complete with an “overpayment calculator” that presents the savings you could earn by going with one of their printers.
HP, as expected, did not take such claims from a rival lying down. To combat what it called “misleading information,” HP aimed to debunk Kodak’s claims through its own campaign, which it calls “The Truth Behind Printing”.
