So I’m going through my twitter stream a while back and I see several links from some former colleagues of mine, pointing to a new iPhone app called ColorSnap, by Sherwin-Williams. So what right? There are a million (ok, fifty thousand) iPhone apps out there—what’s so interesting about this one?
Well, two things. One, it was developed by my former employer, Resource Interactive, for whom I have the utmost respect and must also disclaim. Two, it is a tool of sorts, which I seem to be more interested in these days rather than just games or social networking. I wanted to check it out.
How it works.
You use ColorSnap to take a picture of anything (a room, an object, whatever). After the image is selected and zoomed in to the right spot in the application view finder, you move your finger over that image and a small square-shaped magnifier follows your finger around and shows a detail view of the color in that part of the photo. Once you find a color with which you are satisfied, you press the “palette” button and it identifies the primary paint color you have just selected and offers two secondary colors that go with it. For example, if you have a dominant object in a room, like a giant red leather couch, you could use this tool to find some supportive secondary colors for the walls and furniture surrounding it.
