Comments on: Amazon applying for in-book advertisement patent for Kindle

By: Settor71

Settor71 — Thu, 22 Oct 2009 10:47:45 +0000

Never defrost food at room temperature. ,

By: Amazon Eyes In-Book Ads With Patent Application « Daily News

Amazon Eyes In-Book Ads With Patent Application « Daily News — Thu, 09 Jul 2009 03:18:28 +0000

[...] If you’ve got the means to drop 9 on a Kindle DX, the added cost of an e-book probably won’t hurt the wallet. At the same time, these affluent users are fertile ground for advertising, which c0uld explain why Amazon wants to patent in-book ads for its Kindle e-reader. The ads would be context-sensitive, so if a writer describes the sizzle of a hand-formed hamburger patty or the cool of a milkshake, a McDonald’s ad would greet the reader on the next page. Obviously, no one wants this for a book paid in full, but maybe a little advertising can supplement a larger library. Or perhaps this idea is better left on the shelf. [Slashdot via CrunchGear] [...]

By: Excuse us while we interrupt your book reading for a short advertisement. Huh? « Trapdoor Books

Mon, 06 Jul 2009 19:27:57 +0000

[...] the weekend, Devin Coldewey published a Crunchgear article reporting that Amazon has applied for a patent on in-book advertisements. Now, I stopped watching [...]

By: tom

tom — Mon, 06 Jul 2009 19:04:25 +0000

True many have used advertising as a blunt weapon against free speech they disagree with. The Olive Garden incident with David Letterman after the Palin joke immediately comes to mind.

By: tom

tom — Mon, 06 Jul 2009 18:58:52 +0000

+1 What you’ve said is very true and scary.

By: tom

tom — Mon, 06 Jul 2009 18:41:38 +0000

You’ve made some great points. I absolutely don’t want ANY friggin’ ads in my books. I think if I somehow purchased a book with ads I would demand my money back especially if the ads ACTUALLY OBSCURED the content; I’ve seen this crap plenty of times on the web.

By: Bookninja » Blog Archive » Layer Cake of Links

Bookninja » Blog Archive » Layer Cake of Links — Mon, 06 Jul 2009 18:17:37 +0000

[...] Amazon is applying for a patent to include in-book advertising for the Kindle. Might knock a couple books off the price but advertising? In books? Really? [...]

By: Michael B

Michael B — Mon, 06 Jul 2009 17:49:42 +0000

I would not be in support of advertising in books even if it was a choice, because that would give companies that advertise (many companies) more power to discourage certain controversal book sales, thus limiting the people’s freedom of knowledge.

For example, suppose the US Military becomes a huge advertiser with Amazon, and pays millions to have ads inserted in military & war history eBooks. Now, a new controversial book is released, possibly denouncing the actions of the US Military (for whatever reason).
The US Military would not be pleased, and would “threaten” to stop advertising (and paying millions) to Amazon if they continue to sell that book flat-out. Amazon would be forced to either side with the author (and lose millions) or side with the advertiser (and hurt freedoms).

Replace “US Military” with pretty much any government, business, or organization otherwise and you can begin to see why this is a bad idea.

Obviously, Amazon can do whatever they want and customers can simply go elsewhere, but it is difficult to do that, the larger they grow.

It should be obvious that advertising has already hurt television greatly, with cases of businesses threatening to halt advertising based on program content.

By: Pete Austin

Pete Austin — Mon, 06 Jul 2009 16:01:57 +0000

I must have bought 5 or 6 books with advertising in, back in the 1980s. I don’t mean adverts in the last few pages, because that’s quite common, but a bunch of advertisement pages right in the middle of the book. I was buying American SF imports, here in the UK, so there may have been only one or two publishers involved. It was so annoying that I was motivated to spend a long time carefully slicing out the offending pages with a razor. So: prior art!

By: adanz

adanz — Mon, 06 Jul 2009 14:29:38 +0000

Content is to computer as book is to Kindle. It’s all ad supported in some fashion. Whether printed word or broadcast, ads subsidize the cost of content. Amazon would be foolish to deploy a product that so totally disrupts the reading experience that nobody would want to use it. We will, no doubt, always have a choice between buying the book or downloading it and if downloaded, paying full price or getting it ad supported. As long as the authors are properly compensated along the way, everybody wins. Low cost content to consumers supported by advertisers. Think of the money you’ll save!

By: Fix error

Fix error — Mon, 06 Jul 2009 13:43:05 +0000

Ads everywhere, now in the books :(

By: eBouquin - Amazon : bientôt de la pub dans les ebooks?

eBouquin - Amazon : bientôt de la pub dans les ebooks? — Mon, 06 Jul 2009 10:19:01 +0000

[...] Source : CrunchGear [...]

By: The E-Reader Wonder That Is Amazon Kindle

The E-Reader Wonder That Is Amazon Kindle — Mon, 06 Jul 2009 08:50:37 +0000

[...] Amazon Applying For In-Book Advertisement Patent (crunchgear.com) [...]

By: Zardozz

Zardozz — Mon, 06 Jul 2009 03:10:31 +0000

We’re messing with the very essence of the fount of human knowledge here. Wayne’s point about advertising ‘cheap tours to Ireland’ in copies of Ulysees is excellent. ‘Guided History tours of the Holy Land’ in the Bible next? Ads for a fine Zinfandel on the page where the water is turned into wine? Apples right at the beginning? We need to put a value on art & literature and realise it needs to stand for what it is and not be molested by 3rd parties wanting to make more $$$. No authors worth their salt will agree to this bastardisation of his/her work.

By: Jake

Jake — Mon, 06 Jul 2009 01:55:49 +0000

WOWIO already has this patent. Good luck in getting this one to pass through Amazon.

By: Gebadia Smith

Gebadia Smith — Sun, 05 Jul 2009 23:20:46 +0000

I agree with you about choice.. but I also think people need to stop and consider when enough is enough… do we want a world where every building, every book, everything we see is covered in ads..

By: igniguy

igniguy — Sun, 05 Jul 2009 22:42:18 +0000

I think people should not offer these ‘Pay for no ads’ options. It is an open admission that ads on the net are disruptive, useless and uninformative. That should not be so.

By: Judith Patterson

Judith Patterson — Sun, 05 Jul 2009 22:35:56 +0000

Maybe people who want to send a message to Amazon regarding their dislike of this application for this patent should consider an organized moratorium period of not buying anything from Amazon to send a strong message to them that they could economically tally. Say the month of AUGUST; imagine if it was SEPTEMBER or DECEMBER.

By: Judith Patterson

Judith Patterson — Sun, 05 Jul 2009 22:12:44 +0000

Thanks to “Chris – July 4th, 2009 at 4:48 pm PDT”
for this info that “INCORPORATING ADVERTISING IN ON-DEMAND GENERATED CONTENT
20090171750″ that we can fight it
“By putting the title of the invention and the application number into this post, it will be found by the examining attorney for the government” so the extensive debate that must come to this application will. I am very much against it for it will take away from the sanctuary of the book and what was intended. There is lots of place for marketing/advertising and it does not have to be inside books whether they are hardcover or electronic. Is nothing sacred to these people.?! I want to hear from the authors themselves and the book designers in this debate; what might they fear with such a patent?

By: Gebadia Smith

Gebadia Smith — Sun, 05 Jul 2009 19:26:32 +0000

So you basically derived all that.. wow you sure know people.. first off I would pay for the book, as I believe in paying for things worthwhile.. I actually pay for all my music and the shows I watch and do not use torrent sites.. Can you say the same? So that point you can take and shove up your ass… the next point about ads..

your right I have no problem with ads.. they power the internet.. I am just saying the ads companies use are ineffective.. because one day a guy like me if I am able to make my app successful will come along and create an ad interface that actually cares what URLs the ads link to.. which is the flaw in every advertising interface… I understand youtube needs ads but the only thing I think is how fast can I close the annoying popup… as for adsense I do not trust them to take me to a good site so I only click on them to generate money for websites I like without actually looking at the pages they open..