So that fake USB Chainsaw from the other day is indeed fake. Hence the fakeness. It’s instead an eye-opening ad campaign aimed at educating the public about the wastefulness of printers.
Instead of buying a USB chainsaw, you can download a little program that plays the sound of a chainsaw whenever you print something.
That’s supposed to remind you that paper is made from trees — trees that have to be cut down in order to make paper to go in your printer.
I’m all for going paperless, but I’d rather have an actual USB chainsaw than a program that makes a chainsaw noise the five times per year that I print something. I know it’s wasteful, you know it’s wasteful, and the fact that toner cartridges cost more than what I paid for my laser printer is enough to keep it sitting on my desk doing nothing for the next ten years.
[via Wired]
For the full story behind the iSaw, including behind-the-scenes pictures and interviews, and why we did it, check out our log post on the BBH Labs blog – http://bit.ly/Vdfr
Yes. And don’t eat French fries, either, or green beans. After all, they, like paper pulp trees, are a non-renewable resource, and are non-recyclable to boot.
And hold your breath while you read the PDF file on your computer screen — remember, carbon dioxide is going to end life on Earth. At least as we know it.
After spending a few days promoting our new Twitter app (http://twitprint.com) that lets you make a printer friendly output from your tweets (with pictures!), you see something like this and it makes you feel like you need to go and start planting trees!
Papercut and the iSaw are really inspired ideas; slightly overbearing message maybe, but I love it. I think it’s going to be really good fun to install it on all the PCs in the office and turn the sound up, without telling anyone and see what happens!