Well, could have been a senior manager—the job seems to have already been filled. Still, let’s talk about it. Best Buy recently posted a job ad on its Web site looking for someone who would be “he primary lead for the Best Buy’s mobile, social, and video marketing and media efforts to drive in-store and online sales, create sustainable word-of-mouth evangelists, and brand loyalists.” Yup, that’s what a senior manager of emerging media does. No soul required, it seems.
You know a job is suspect when the entire Crunch Family (CrunchGear, MobileCrunch, TechCrunch, CrunchCrunch, etc.) qualifies, no questions asked. Here’s what Best Buy was looking for:
• Bachelors degree Liberal Arts, Marketing, Interactive Marketing, New Media, Business Administration or related
• 2 plus years of mobile or social media marketing experience at an Agency director level, strategist level, or brand interactive director level
• 4 plus years People or resource leadership experience
• 1 plus years of active blogging experience
• 250 plus followers on Twitter
A graduate degree is “preferred,” but who needs an education when you have Twitter followers? (Am I right?!)
Too bad the position was already filled. Not that Best Buy would have hired me, given my opinion of it.
via Revolution Mag
Can they really require followers on Twitter? That seems pretty strange even for Best Buy.
I saw this yesterday and laughed at myself for the twitter friends requirements. But it’s actually becoming a valuable tool. There’ve been stories on the news, where major chains are hiring people with Twitter experience to deal with their customer service issues. One person can deal with a lot of the small issues and get back to the customer in real time. But for a senior position, it’s not something you hear everyday. http://ziggytek.com/
Great News! Now it’s not enough just a regular degree, but you have to prove it with valuable skills.
Your post is based on old information. The original job description was pulled down last week, scrapped, and is now being rewritten by the crowds. Click here for an update – submissions are due by 5 p.m. CT today.
http://barryjudge.com/help-us-write-the-job-description-sr-manager-emerging-media-marketing
The job description contest has begun… and my humorous slant on the industry of social media, no, emerging media, no, digital marketing is currently the leading vote-getter. In a world of emergent strategy and dynamic change, is a job description valid long enough to mean anything?
You decide with your vote:
http://bestbuyideax.com/ideas/653
rocking@sina.com