This is an experimental Samsung system for ad targeting. You walk up to a sign and it can tell if you’re a man or a woman and, potentially, replace the ad on the sign with something you’d be interested in. It will also keep track of people walking through your mall who stop at the sign. The system can also figure out how many of each sex are in the herd and act accordingly.
While it seems like a great way to target advertising, I find it really creepy. You?
Its inevitable. And its also going way, way too far.
This is inevitable. It isn’t too creepy, and it won’t seem creepy to the people viewing the ad because they won’t see the counter or the video feed it makes its decisions from.
Now once retinal scanning and personal ID ads pop up that will start getting creepy. Probably take 10 years for those ads to be seen as everyday for those of us used to being talked to on a group level rather than a personal level.