Hi, LG: This is not a borderless TV
  • 16 Comments
by John Biggs on September 6, 2009

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This is pretty much the silliest thing I’ve seen ever. LG is touting borderless TVs. What does that mean? They’re making the border around he TV black and the front of the TV flat.

LG: This doesn’t mean the TVs are borderless. It means they have a flat border. Borderless would mean you can’t see an edge. Borderless would be cool. This, however, is just crazy.

The LG marketing on this literally showed TVs with no border – the TVs looked like they went from edge to edge. However, that marketing has been swallowed up thus far and it looks like LG is backing away from the borderless concept, at least when it comes to talking about the TV. A quick search of the LG website shows that the borderless model aren’t being marketed that way anymore.

LG’s theme for this year, LIVE BORDERLESS™, will instantly make sense to anyone who sees the company’s BORDERLESS™ TVs, which appear to be a single, uninterrupted sheet of glass. These are the first TVs to completely eliminate the seam between the screen and the surrounding bezel.

So it’s obviously a philosophical “borderless” than a physical “borderless.” However, I suspect the average consumer will think “borderless” borderless, meaning without a border. Come on, LG. What’s up with this?

Comments rss icon

  • I suspect that an actual borderless tv would be a bad idea – think extra glare off the edge of the screen or other forms of picture distortion/artifacts at the edge of the screen. Makes for a good catalogue photo, but you wouldn’t actually want one (kind of like glossy screens for some people). Still a bad name though.

    • They would be perfect for multi-screen displays however. I never used a dual or more monitor setup because extending the screen past a gap just felt odd, it also feels weird when I have a character constantly running between screens on my DS, some games treat the gap as if its actually there and others act as if the screens are connected borderlessly.

  • So this is just like those laptop screens that have “edge-to-edge glass”? It does make laptops look a little more upscale, and I’m sure it would have the same effect on a TV, but it’s not borderless.

  • It also makes cleaning them easier!

  • You need borders for contrast, I think true borderless would not work well at all.

  • “These are the first TVs to completely eliminate the seam between the screen and the surrounding bezel.”

    What about the “single sheet of glass” 50- and 54-inch Panasonic V10’s that have been on the market for a few months?

    • They’re the same thing… the CrunchGear photo shows it when its turned on, the one you link to shows it when its turned off.

      The powered-off photo is deceiving by making it seem that the image would extend to the very edge, which would be cool (although a pain in terms of contrast).

  • I’m not sure if I would even like a truly borderless TV. The black border gives a separation between the TV and the wall/background/surroundings.

  • Really? Silliest thing you’ve seen? First day on the Internet John?

    May be an overseas piture. The ones I saw earlier this year at a show in the USA where called “Single Layer”. I think they are still using that term.

  • LG – probably paid some marketing guru millions to come up with the borderless concept. The next news story about LG??? They are for sale…

  • My gosh, what rubbish. Borderless. It doesn’t even pass as a gimmick.

  • I think completely borderless televisions would be quite a good idea, tv only has to be as wide as the screen size, saving materials which would have been used for the border, and easier to clean…shame true borderless doesn’t exist yet…

  • Yo peeps, thanks for the comments i live in south africa and the funny thing is that LG has just started advertisng this tv as “BORDERLESS” here in my country so it should still hit our store shelves soon, i guess i have to still wait and see it for my own eyes, and will soon be commenting my views on this tv, but at least it saves me the money on actually buying this tv now if it’s false advertising!!!! ciao

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