Is this what Peter Ha is working on? Owen Thomas wrote a piece about Time Inc. wanting a specialized e-reader a la the Kindle, thereby allowing them to eschew paper magazines entirely.
The presentation concludes that Time Inc. and other partners should form a new, jointly owned company. Time Inc. might spin out its Maghound service, a service which lets consumers bundle multiple magazines together into a single monthly subscription, to form the base of the joint venture. The company is also considering acquiring other businesses to jumpstart the venture.
Clearly a Time Inc.-centric device would be a a bad idea™ simply because it would end up unused and CueCat-like on the shelf. However, if all the magazine publishers got together on this I would totally be down. But then they’d just use Kindle.
I don’t think Time inc is doing the right thing. E-reader market is very competitive, kindle now is tie 1 product. Cooperated with amazon maybe a good choice.
G
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Why cooperate with Amazon? That puts Amazon in control of the cost/value of the content. Device independent content may be the way to go.
yeah but if they could get a contract plan like cell phone service that gives the customer an e-reader for dirt cheap, with a monthly subscription to time magazine. They would probably be on to something