Bose had some sort of official unveiling in New York earlier today, but I didn’t want to leave Matt and Doug manning the site all by themselves, so I didn’t attend. This is what I missed: the Bose SoundDock 10, a $599 (?!) iPhone/iPod dock that weighs some 19 pounds. It’s rather big, yes.
So what does $600 buy you these days? By all accounts it gets you a dock, all right, the same kind we’ve seen for so many years now. Of course, Bose will swear up and down that it’s unlike any dock you’ve ever heard, and while that may be true, it’s not like the iPhone can play FLACs (without tracking down an App via Cydia). So if you think your 320 kbps MP3s (or worse: iTunes-purchased files) warrant such extensive acoustics, then by all means.
There’s a pretty big subwoofer in there, too, just in case you’re listening to hip-hop all day long.
Of course, you could be one of those Bose haters. If you are, then you probably don’t want anything to do with this. But I’m sure Bose knows its market and what it wants…
It’ll be available on September 21, the day after the new Pearl Jam album.
Ya know what they say:
Better Off w/Something Else
No Highs, No Lows, It must be BOSE.
Seriously, I don’t hate BOSE but you are correct, they know how to market to rich morons that don’t know any better. I’m pretty sure that this dock is really only worth about $150-$200.
Lauren on behalf of Klipsch here. For those looking for an alternative, check out the refreshed iGroove SXT: http://www.klipsch.com/na-en/products/igroove-sxt-1-overview/. It’s $149.99 with free ground shipping at klipsch.com.
Would love to hear your thoughts if you’ve tried the original iGroove SXT or this new version.
Rock on Lauren. I picked up some Klipshe speakers for my laptop and I couldn’t be happier. Now if I could just get you guys to make some speakers for my new car we’d be in business…
Awesome! You probably got ProMedia 2.1 then, right? Those sound great – you don’t feel like you’re listening to music on your laptop.
The Klipsch sound definitely gets you spoiled, as I’ve often wished I could have it in my car too. In the meantime, my TV and playlists have never sounded better. Hope my car doesn’t get jealous…
I had the ProMedia 2.1. It failed.
And if you think this iGroooooooooooooooove whatever thing can hold a candle to this dock.. you’re sadly mistaken. Maybe to the SD II.. not this.
I’ve actually heard this.. stfu before you pass judgment on a system you’ve never heard. It sounds 5x better than the SD II and it’s probably the BEST on the block. But I wouldn’t pay $599 for an iPod dock.
$599 – PERFECT for any Apple Zombie that buys an iPod. Now they need some kind of $999 attachment for the iPhone!