I’ve heard good things about The Jay Leno Show recently, which might be why he’s improving NBC’s TiVo stats. Previous seasons NBC saw nearly 70% of its viewers timeshift during the 10 p.m. time slot. Leno has managed to improve that to only 46%, with 20% of those people watching the show at 11 p.m. instead. That number is actually great considering CBS and ABC have been running 65% and 63% respectively over the last two weeks Leno has been on the air. Maybe I should watch this show…
The timeshifting stat is important to networks because advertisers look at it as well. They would much rather give networks money whose programs are watched live and therefore isn’t a way for viewers to fast forward through commercials. To be honest though, only about half the time I watch something off my TiVo do I skip the commercials. IDK why, maybe I’m just that lazy.
I was wondering about the numbers a few days ago so thanks for posting this. As for the actual show, it’s not anything great. The studio looks dark and dreary and some of this guest comedians aren’t really that good. He needs to do more of the stuff that made the tonight show good, like Jay Walking or the Jeopardy like game show. I stopped watching after the first week. Maybe I should check it out again. http://ZiggyTek.com/
“Maybe I should watch this show…”
You sir are an idiot.
Probably
From what I’ve seen and from what others have said about the show, it is drivel.
Maybe it’s because if you Tivo the program, you can be sure to you watch all of it. If you go somewhere during the break and don’t get back in time, what’s have you missed, nada, it’s Jay. I know you can go back, but why bother.
Jay Leno is a toolbox. Walk away dood. Go restore a Studebaker or something.
“BABABOOOOOOOEY!!”
Tivo rules. If an advertiser has a good commercial, I’ll back it up and watch it.
Yes. Make ‘em entertaining at least.
is it sad that I’m that lazy too?