What is a Vook? It’s a virtual book created by Simon and Schuster to apparently allow you to not only read a book but play video inside of it, share it with our friends on FaceLinker, and even allows us to look at collections of small markings called letters and form them into words in our minds. Amazing!
The service, Vook.com, allows you to buy books in PC-based Vook format or in an iPhone App. The titles include and are limited to a cookbook, some kind of workout book, and some thriller. There is also one where someone puts leaves on her face.
While I am totally down with other book formats, I worry that this is too crazy and ham-handed to work. However, they only cost $6.99 ($4.99 on the iPhone) so it could… nah, who am I kidding. This is DOA.
Hey, she’d be smoking hot with a little balsamic vinaigrette.
Vooker, who was their advertisement guy that coined that name. It sounds like hooker. What was he thinking….Vook, what vook, you mean hook. I understand the combination of words and trying to coin a new word these days is difficult, but vook and vooker, poor choice.
As a product idea it will only get popular if the code to make vbooks is availble to all, easy to use, uses little backend server space, etc. If it violates those basic user mandates, it is just another passing digital fad. At least for the Vook people.
besides, apple is going to crush them (along with everybody else) when their epublications concept is launched.. ;)