The internet is falling over itself in paroxysms of ecstatic speculation due to a trio of unbelievably innocuous Google ads showing up in Europe. You’d think it was the end of days — calm yourself, internet. Is there really anything here worth looking twice at, to say nothing of gibbering prophetically about? Let’s see here.
You can see screenshots of the original ads at the original post at Apple Insider, but for simplicity’s sake I’m just going to put the translated text here.
Apple’s Newest MacBook. Thinner, lighter and faster! Free delivery. Order today.
The brand new iMac. Ultra Thin 20 & 24 inch models. From only €1099.
Apple’s New Mac Mini. Faster and more affordable than ever. From only €499. Order immediately.
What strikes you about these ads? They say nothing at all.
Technically, the current MacBook is indeed Apple’s “newest.” Thinner, lighter, and faster than what? These statements are general enough to apply to any Apple product.
The “brand new” iMac poses more of a conundrum. Can they really say brand new when it hasn’t been updated in ages? Why not? Apple said twice as fast, half the price when neither was true. How would you expect them to advertise a current product? “The old standby” isn’t going to sell any units. “Ultra Thin 20 & 24 inch models” could also refer to available iMacs.
The “New Mac Mini” priced at €499 is the only compelling one, really — there is no Mini currently available for that price in the store the ad directs you to, but pricing does vary between countries.
Okay, okay, I’m just poking holes in this just for the fun of it. In all likelihood they are real Apple ads, run a little early. But let’s all calm down because there’s nothing of substance in any of them except for a lowered Mini price. Every Apple product since the dawn of time has gotten thinner and faster with every iteration, and everyone has already speculated on products with those predictable improvements.
It always makes me laugh to myself when I see article after article of pointlessness concerning Apple just because it’s APPLE. You could say basically any of what’s usually said in articles like these about any brand or product. But you don’t, you only mention stuff like this when it’s apple, because any other time its pointless, useless information. …and it still is. But it’s Apple and for that reason alone, newsworthy.
Do we really need to have an article on absolutely everything that Apple does? I like them as much as the next person (okay, bad saying since most people don’t like them it seems), but this is just kind of a waste of time. This article provides less substance that their ads do.
Summary: Who cares about this kind of stuff? I mean really? Well, I guess the website and authors do now that I think about it, it’s free page clicks when you mention anything Apple.
…dammit. I fell for the trap and I basically answered my own question. Why have articles like these? Because everyone, regardless of what you think of Apple, will click on the link at the mention of Apple. ><!!
Have you lost all sense of perspective man? Any and everything that Apple does is worthy of comment or review. A store opening, a color change, an executive farts…..it’s worthy of review. So get with the program.
What do you think of the ad from Spain that refers to the new “iMac Air”? It’s too much of a coincidence, in different languages to not mean anything.
I think an iMac Air would be something of “less” substance :D
Don’t hate the player, hate the game.
Hey Devin, your a baffoon. Not every apple product has gotten thinner with every iteration, the iPhone 3g was thicker than the original. Your such a wigger!!
Don Rivers just made me lose the game.
just it the apple!!!!!!!!!!