It’s a new day at Palm. The Pixi, Palm’s Treo-esque addition to the WebOS line-up, is getting new commercials without Miss Crazy Face and her magical Pre. Instead, you get hot people taking pictures of each other and having fun.
This is the kind of commercial that I call the McCafe (or Devin’s lifestyle in Seattle) – excited people doing something exciting. It’s a big departure from Palm and a points to a move towards the mainstream.
It’s a nice change and look forward to our Palm Pixi review shortly.
Wow, impressed! Cant beat HTC’S campaign though awesome commercials.
I am rooting for palm. Hopefully they figure out a way to get out the mess they are in.
Yeah this commercial is awesome! It’s miles ahead of the terrible and weird pre ones with that chick.
She’s back! I’m so psyched. On the premier of the Prisoner remake tonight, they showed a Pre ad with my favorite commercial chick. I can really see her and me in bed together; she’d turn toward me and stroke me like she strokes that phone. Whew.
that looks a lot bigger in hand then i thought the pixie would be. it actually looks like a usable size
Still looks like a kids toy. They are moving in the right direction but need a phone that an executive could be seen using. Also less black edges and more screen/keyboard.
Different phones for different market segments. This phone is clearly not for the executives, but for the younger crowd and the casual user moving into the smartphone space.
a nice ad, but why would someone buy this and not the pre or an ipohne?
That is MUCH better than mystery witch. Anyone know the agency behind this ad?
Oh you mean the smart phone with no Wi-Fi on the sprint data network? Yeah that sounds great sign me up.
Please die, Palm. Quit hanging around. We don’t need more almost-genius products that don’t quite work well, and your shouts of “soon! soon!” are as faint whispers against the cheers for your competitors’ now-shipping products.
Your original Pilot line more than earned the company’s loyal cult following. But smugness, hubris and lazy execution have since tarnished your underdog appeal. Now you’re Apple in the year 2000. Do you have an iMac or an iPod up your sleeve? I think not.
So please accept our thanks one last time, and then just go away. Apple and Google can take it from here.
Soundtrack for Ad: Passion Pit’s “Sleepyhead”
Full song: http://www.youtube.com/watch?v=5bfseWNmlds
THANK YOU!!!!!!! I don’t care about the phone at all, but that background music is AWESOME!!!!!!!!!!!!!
How boring! Are they advertising a gadget or toothpaste. Now Mystery Witch, that grabs your attention, and I rewound my DVR just to watch it. (And she’s probably hot in bed.)
Is this a television ad?
iPhone 2G from years ago is miles ahead of this.
WARNING: Apple fan boy above
Its not even released yet and he “knows” the 2G is miles ahead….jeez gimme a break
Ummm,,, aren’t we all tired of the “transitions” ads. You know, one person doing something, then it transitions seamlessly to somone else, then someone else, etc.
I think all of these originated with the Michael Jackson video (can’t remember the song) where they morphed from one fact to another over and over and over and over…. You get the picture.
This genre of ads is so overused. I’m sick of them. Even Apple’s iPod Touch ads do this crap. Fortunately, the iPhone ads don’t use this. Basically, it seems that no one feature of their product (in this case a phone) is so compelling to be worth 15 seconds by itself in an ad spot.
So, if NOTHING on this phone is so exciting to expound on for a whopping 15 seconds, are we really going to believe that anything on the phone is interesting enought to buy it?
I agree with you, Justin. This concept is used-up. The ad reminded me of either older iPod Touch ads or iPod ads, before the silhouette series.
HTC’s new ads are brilliant: compelling, engaging and make me want to go check out an HTC phone. Example: http://www.youtube.com/watch?v=5lUkF1vVudA
Palm needs to advertise as if no one has heard of them before and stop with this lifestyle crap. Brand is so irrelevant in the USA, unless you’re a power brand like Nike or Apple. Most people, and that’s who the Pixi is catering to, don’t even know Palm from Nokia; or Palm from Acme Mobile Phones.
yeah its kinda superficial….like many vanity techno devices…but at least the passion pit song makes it cool eye candy
Totally agree. It is a nice change.
I commented a few months ago about how I thought Palm has always done a terrible job with marketing, and I didn’t see a change with the Palm Pre (apart from the fact that marketing existed). I was shot down because apparently their commercials won awards. Awards for commercial success because people decided to buy their product because of them? (Feel free to shoot me down again, if I’m wrong)
Sure it’s a commercial that’s ‘typical’, but Palm needs to use marketing like this. If it gets people to buy the product (and I assume marketing like this works), then that’s what matters.
No Wi-Fi on this phone right? Sucks :-p
can anyone let me know if you saw this ad on TV and what City/State you were in when you saw it?
Three thoughts:
(1) Whoever named that poor thing ‘Pixi’ should be drawn & quartered by a team of four skateboarding dogs.
(2) Where did they find so many people with such tiny hands? All those miniature mitts make the Pixi look almost like a normal cellphone.
(3) ‘Course, maybe it would help sales to have the Pixi classified as a ’special needs’ device, under ADA…kinda like entrance ramps and oversized toilet stalls.
So does anyone know the name of the ad agency that made this commercial?
–Does anyone remember the time that ad agencies used to show their logo at the very end of the clip for a split second?
Just saw it in Boston !