Do you like the feeling you get when you break a chocolate bar in half? Do you want to experience that feeling over and over for some reason? Then you’re in the target group for a new Japanese toy called Mugen Chokoreeto [JP], which (kind of) translates back to “Endless Chocolate Bar”. It’s the brainchild of major Japanese toymaker Bandai.
It’s essentially a mini toy made of plastic that looks like a small chocolate bar and that you can “break” into two parts repeatedly. You can choose between three “flavors”: milk chocolate, high-milk chocolate and white chocolate. The “bars” have a case, too, and weigh 22g. The Meiji branding you see on the picture above is actually the result of a licensing deal Bandai made with a real Japanese confectionery company called Meiji Seika.
Bandai plans to start selling the Endless Chocolate Bar in Japan on January 30. The official target group are men in their 20s. The bars will cost $7 each and are the newest addition to the Mugen series Bandai started a while ago.
The Mugen Pop Pop, for example, made it to America. But if you don’t want to take a chance, I suggest you contact import/export specialists Rinkya or the Japan Trend Shop in case you’re interested but live outside Japan.
meiji chocolate tastes like ass.
well the choco soaked in saki tastes the complete opposite of delicious.
Didn’t the japanese were the one who also produce the ‘jesus robot’ and co-producer of roxxxy the sexbot? Details: http://bit.ly/roxxy-details
lol
Trust the Japanese to come up with something weird like this.
I don’t think the enjoyable part of eating a chocolate bar is breaking the chocolate.
That’s just a necessary step to getting it to fit in your mouth.
Maybe if each time you “cracked” it the bar would release a little chocolate scent?!
I’m all for the Mugen Pop Pop; not so much with bending a little brown bar.
LOL – And the point of this is….?
“LOL – And the point of this is….?”
the point is that its fun and cute for a cellphone and they are trying to get more company profits up by selling it its pretty much a advertisement toy they have a lot of them in japan