L.E.K.’s Media Consumption Survey polled over 2,000 consumers, asking them about their general media “diet,” from ereaders to online video. The results? Ereaders are big, older folks are into the Internet, and online radio is finally reaching the mainstream.
Most of this isn’t huge news but the statistics are pretty striking. For example:
- 32% of users listen to an average of 5.8 hours of Internet radio a week, a huge jump.
- iPod owners consume 8.9 hours of media per week while e-reader owners consume 18.2 hours of new media per week. That means e-readers have a captive audience.
- Folks aged 50-64 use 8.3 hours of Internet per week compared to 24-39 year olds who use it for 6.8 hours.
1-19 LEK_presentation_hidden_opportunities lv –
In related news, kids are huge multitasks with at least 30 percent reporting they watch TV and listen to music while online. The study also concluded that TV is the media of choice for most folks while box office numbers are highly fragile and there is a chance that theatre and box office sales could tank in the next few years.
Obviously 2,000 respondents is a fairly low sample size but even given issues of self selection and potential skewing towards the an middle class audience it seems they got some fairly decent data on browsing and media consumption habits. Now excuse me but I have 3.6 more hours to surf the Internet to meet my age quota.
Given its not so stellar track record, hopefully LEK is being extra careful debunking myths this time…
http://chronicle.com/blogPost/Movie-Industry-Admits-Error-in/3632
Doesn’t look like it.
“Folks aged 50-64 use 8.3 hours of Internet per week compared to 24-39 year olds who use it for 6.8 hours. ”
My mom is on the intertubes 2.5 more hours/week than me?
Your momma. Not mine.
FAIL
And that’s why e-readers are so hot right now. It will be the thinnest e-reader to hit the market, weighing just over a pound and sporting an 11.5″ touch screen. It will also be the first product to rely on a new technology of e-paper that uses a sheet of stainless-steel foil which can be bent.
Now you can hear amazon ebook reader fans scratching their head.s now:
More skiff detailsS: http://bit.ly/skiff-reader-amazing-details
The report doesn’t seem to say that newspapers are doomed. It says that physical newspapers are doomed. The growth in e-readership is an opportunity for newspapers. Whether they can take it or not is another matter.
But the headline of this post is misleading.
Looks to me like this was an online poll, so it isn’t 32% of “households,” as your headline reads, but “respondents,” as the survey correctly indicates.
Internet Radio in the U.S. from Outside the U.S. is like this…
“I’m sorry you are outside the U.S., we can’t provide you with content, tooooo bad. Bye Bye. Don’t contact us. If you try to give us your money for content we WILL NOT take it. We’re not about profit for our share-holders; now we’re controlled by Trial Lawyers that take all our profits. Be-careful, don’t make us sue you!”
That’s how I translate Internet Radio and Video content denials. I’m willing to PAY for content, even with DRM. Nope, they won’t let me… Idiots abound.
I love internet radio. Much better than the crap available in the car.
http://www.deepbassnine.com/radio/
http://www.sub.fm/
You should check out http://www.URLRadio.net. It’s an awesome internet radio station in Bismarck, ND that’s proving this article right.
I don’t even understand… what IS internet radio? is everyone talking about the same thing?
i’ll say that as well ..not sure what’s the definition of internet radio??
radio should be delivery in “audio format” ,right?
but this post talk abt reading stuff rather then listening stuff…confused.
Im litsening all day to an internet radio(soma.fm) and im very happy with it. i think this is the future of radio