My entire life, the ketchup packet has remained a constant. Its saw-tooth edge and slightly bulbous form, enclosing not nearly enough ketchup, is something that, like a grand oak of food package design, you expected never to change. Well, my friends, Heinz has taken the extraordinary step of replacing a product everyone has been satisfied with for decades. And they may have actually improved it.
The new packets are explained pretty thoroughly by the diagram above. They have pinpoint accuracy and three times the payload as your garden-variety packet. They should be available at fast food joints later in the year — I imagine they have to get manufacturing scaled up to sate they’ve established as normal ketchup consumption per capita.
[via Crave]
Interesting. At least they aren’t trying to foist purple or green ketchup on us anymore. That shit was wrong and was a crime against nature.
And was created by Casey Keller, the dude who ran Marketing at Motorola for awhile.
Eh, the Kewpees in Lima, Ohio has had similar containers for over a decade (also from Heinz).
Nutella has a similar container as well.
You know I put up with the previous design for way to long. No more teeth tearing/spit technique.
This just hit the #2 slot on my Best Inventions Ever list
Its the same type of container used for jelly and jams…whoopee doo.
not the same, jelly and jam does not have a ‘squirt’ hole or rather squeeze as they say up there
now thats that shit.
Meh. My fav is still the 2.25oz (whatever an ounce is) mini bottles. Go here to buy your own with custom labels: TechCrunch Ketchup! LOL.
http://www.myheinz.com/home.asp
KETCHUP SUCKS
Now they just need to add a hole for a straw =)
Perfect… I use 2 packs on top of my burgers and one on the bottom. Now I can open one pack and be done.
Life just got easier!
The big question is, which product is more environmentally friendly?
the BIG question is why did this make CBS news? Maybe the news CORPORATIONS would report something important?