Amazon is running a deal on the Palm Pre and Palm Pixi, selling the new-ish Sprint smartphones for $80 and $25, respectively, with a two-year contract and free activation.

The Pre runs for $150 directly from Sprint, while the Pixi normally sells for $100. You have to deal with $100 mail-in rebates on both phones, too, whereas the Amazon deal includes an instant discount. The free activation deal lasts until November 23rd.

Palm Pre Phone (Sprint) [Amazon.com]

Palm Pixi Phone (Sprint) [Amazon.com]

[via Barron’s]

On the other hand, Miyamoto also said that Wii Music was getting an enhanced version. I don’t know what to tell you there, Shigeru. The game is a joke, and all of Nintendo is humoring you. Don’t push it. Just make more Mega Man 9 type games and make sure the next Zelda has time travel in it.

[via 1UP and CVG; image from College Humor]

Palm and Sprint have taken a very different approach to the launch of the Pixi than they did with its slightly older and slightly brawnier brother, the Palm Pre. In the days leading up to the Pre, both parties were on full attack mode; keynotes were held, massive tradeshow booths were built, full page newspaper ads were run, and countdowns ticked away. With the Pixi? They’ve got a commercial.

Compared to Palm’s last run, the marketing campaign surrounding the Pixi is decidedly more average – and after spending a few days with the phone, I’d say they made the right decision there.

Read the rest of this entry at MobileCrunch >>

It’s here. Best Buy’s Black Friday ad is here. Stores open at 5AM and Best Buy will “pass out tickets for our Doorbuster Specials up to two hours before 5 a.m. store opening,” according to the circular. That means no running, probably. You can still do that thing where you walk really fast and sort of skip a little bit, but no running.

Doorbusters are marked with an asterisk.

Automotive

Alpine 50-Watt x 4-Channel Car Stereo – $99.99

Pioneer 50 Watt x 4-Channel Car Stereo & Speaker Pair – $89.99

Cell Phones

AT&T Sony Ericsson W518a – Free w/2 Year Contract *

BoostMobile Motorola Clutch i465 – $59.99

DLO Jam Jacket For iPhone – $9.99

Jabra BT-2080 Bluetooth Headset – $19.99

LG Chocolate Touch From Verizon w/Two Year Activation – $0.00 *

MiFi 2200 By Novatel Wireless w/Two Year Activation – $0.00

Mobile Broadband Card 598U By Sierra Wireless w/Two Year Activation – $0.00

Motorola H710 Noise-Canceling Bluetooth Headset – $39.99

Motorola S9 HD Stereo Bluetooth Headset – $49.99

Net10 Samsung T401G – $39.99

Sprint BlackBerry Curve 8330 Smart Phone – Free w/2 Year Contract

Sprint Samsung Instinct S30 – Free w/2 Year Contract

T-Mobile Motorola Renew Phone – $7.99

Verizon Wireless DROID – $199.99 w/2 Year Contract

Verizon Wireless Motorola Rival – Free w/2 Year Contract *

Virgin Mobile Kyocera X-tc – $49.99

Computer Accessories

Logitech C250 Webcam – $19.99

Logitech V450 Nano Cordless Laser Mouse – $24.99

Rocketfish AC Power Adapter – $39.99

Computers

Compaq Netbook w/Intel Atom Processor, 1GB Memory, 160GB Hard Drive – $179.99

Compaq Netbook w/Intel Atom Processor, 1GB Memory, 250GB Hard Drive – $229.99

Dell 10.1″ Netbook w/Intel Atom Processor, 1GB Memory, 160GB Hard Drive – $379.99

eMachines Desktop w/AMD Athlon Processor, 3GB RAM, 320GB HD, Windows 7, w/18.5″ LCD Monitor and HP Deskjet Printer – $299.97

HP 15.6″ Notebook w/AMD Turion II Dual Core Processor M500, 6GB Memory, 320GB Hard Drive, Windows 7 – $599.99

HP 15.6″ Notebook w/AMD Turion II Dual Core Processor M500, 8GB Memory, 500GB Hard Drive, Windows 7 – $699.99

Macbook 13.3″ Notebook w/2.26GHz Intel Core 2 Duo, 2GB DDR3 Memory, 250GB Hard Drive, w/$150 Gift Card – $999.99

Sony 15″ Laptop w/Intel Dual Core Processor, 4GB Memory, 320GB Hard Drive, Windows 7 – $399.99

Sony 15″ Laptop w/Intel Dual Core Processor, 4GB RAM, 320GB HD, Windows 7, Sony Headphones, Built-In Blu-ray Player, Blu-ray Movie – $479.97

Toshiba 16″ Laptop w/Intel Core 2 Duo Processor, 3GB DDR3 Memory, 250GB Hard Drive (Model # L505-S5984) – $399.99

Toshiba 16″ Laptop w/Intel Core 2 Duo Processor, 4GB DDR3 Memory, 320GB Hard Drive (Model # L505-S5984) w/Printer and Case – $499.97

Digital Cameras

Canon EOS Rebel Tli D-SLR Camera w/18-55mm IS Lens – $699.99

Canon PowerShot SD1200 IS 10.0 Megapixel Digital Camera (Grey) – $149.99

Canon PowerShot SD1200 IS 10.0 Megapixel Digital Camera (Teal) – $149.99

Canon PowerShot SD1200 IS 10.0 Megapixel Digital Camera w/Extra Battery and Case (Grey) – $179.99

Canon PowerShot SD1200 IS 10.0 Megapixel Digital Camera w/Extra Battery and Case (Teal) – $179.99

Canon Rebel Tli Camera w/55-250mm IS Telephoto Lens and Lowepro D-SLR Bag – $849.97

Fujifilm Finepix Z37 10.0 Megapixel Digital Camera w/Extra Battery and Case – $149.97

Fujifilm Finepix Z37 Polka Dot 10.0 Megapixel Digital Camera – $119.99

Insignia 720p HD Camcorder – $69.99

Insignia NS-DSC10A 10.0 Megapixel Digital Camera (Pink) – $49.99 *

Insignia NS-DSC10B 10.0 Megapixel Digital Camera (Blue) – $49.99 *

Kodak EasyShare C140 Digital Camera With 7″ Kodak Digital Photo Frame – $109.99

Nikon Coolpix P90 12.1 Megapixel Digital Camera – $299.99

Nikon Coolpix P90 12.1 Megapixel Digital Camera w/Extra Battery and Case – $329.97

Nikon Coolpix S60 10.0 Megapixel Digital Camera (Red) – $179.99

Nikon Coolpix S60 10.0 Megapixel Digital Camera w/Extra Battery and Case – $209.97

Nikon D3000DX 10.2 Megapixel D-SLR Digital Camera w/10-55mm and 55-200mm Lens and Bag – $599.97

Nikon D3000DX 10.2 Megapixel D-SLR Digital Camera w/10-55mm VR Lens – $499.99

Sony Cybershot W180 10.1 Megapixel Digital Camera (Black) – $99.99

Sony Cybershot W180 10.1 Megapixel Digital Camera w/Flexpod and Camera Case – $119.97

Digital Media Cards

PNY 4GB Flash Drive – $9.99

PNY 4GB MicroSD HD Memory Card – $9.99

PNY 4GB SDHC Memory Card – $9.99

Sandisk 4GB Memory Stick PRO Duo – $14.99

Sandisk 8GB MicroSDHC Memory Card – $19.99

Sandisk 8GB SD Card – $19.99

DVD Players

Insignia Blu-ray Disc Player (Model # NS-BRDVD3) – $99.99

Samsung BD-P4600 Blu-ray Disc Player – $279.99

Samsung Blu-Ray Disc Player – $149.99

Sony BDP-S360 Blu-ray Disc Player – $149.99

Electronics

2GB Pulse Smartpen w/$30 Gift Card – $169.99

Bose In-Ear Headphones – $89.99

Canon Vixia HD HF20 Camcorder – $499.99

Canon Vixia HD HF20 Camcorder w/Extra Li-Ion Battery & 8″ HDMI Cable – $599.97

Dynex 7″ Digital Photo Frame – $29.99

iHome Portable Alarm Clock Speaker iPod Dock – $39.99

Insignia 7″ Digital Photo Frame – $44.99

Logitech Harmony 510 Advanced Universal Remote – $39.99

Panasonic DECT 6.0 Expandable Cordless Phone System w/3 Handsets – $59.99

Pandigital 9″ Digital Photo Frame – $59.99

Sony DCR-SR47 Handycam Camcorder – $249.99

Sony DCR-SR47 Handycam Camcorder w/Extra Li-Ion Battery & Bag – $299.97

Sony DCR-SX40 Handycam Camcorder – $199.99

Sony DCR-SX40 Handycam Camcorder w/Extra Li-Ion Battery & 8GB Memory Stick – $259.97

Sony Reader Pocket Edition w/$30 Gift Card – $199.99

Sony Studio Monitor Headphones – $9.99

VTech DECT 6.0 Expandable Cordless Phone System w/2 Handsets – $44.99

GPS Systems

Garmin GPS Friction Mount – $14.99

Garmin Nuvi 205W GPS Navigation System – $99.99 *

Garmin Nuvi 255WT GPS Navigation System – $129.99

Lowepro Black Neoprene Sleeve – $7.99

Magellan SE4 GPS – $89.99

Tom Tom 540S Portable GPS Navigation System – $149.99

Tom Tom GO 730 Portable GPS Navigation System – $174.99

Hard Drives

LG External Slim Portable USB 2.0 DVD Drive – $49.99

Western Digital 1.5TB My Book Home Edition External Hard Drive – $119.99

Western Digital 500GB My Passport Elite Portable Hard Drive Titanium – $79.99

Western Digital WDTV Media Player – $74.99

Home Theater

4″ Monster Cable 700 Series HDMI Cable – $49.99

Init Cherry Wood Stand With Mount For TVs Up To 46″ – $99.99

Init Cherry Wood w/Black Glass Shelves TV Stand – $149.99

Klipsch Icon 2-Way Triple 5.25″ Floorstanding Speaker – $186.99

Klipsch Icon 2-Way Triple 6.5″ Floorstanding Speaker – $236.99

Samsung 5.1 Channel 1000W Home Theater System With Blu-ray Disc Player – $399.99

Sony 5.1 Channel 1000W Home Theater System – $279.99

Sony 7.1 Channel 770-Watt A/V Receiver – $279.99

Tilting Wall Mount For 30″-56″ Flat-Panel TVs – $99.99

Monitors

Acer 20″ HD LCD Monitor (Model # X203H) – $79.99

Dell 20″ HD LCD Monitor (Model # S2009W) – $99.99

MP3 Players

3 $10 iTunes Gift Cards – $25.00

8GB iPod 5th Generation Nano (Black) + Wall Charger & Case – $159.97

8GB iPod 5th Generation Nano (Blue) + Wall Charger & Case – $159.97

8GB iPod 5th Generation Nano (Pink) + Wall Charger & Case – $159.97

8GB iPod 5th Generation Nano (Purple) + Wall Charger & Case – $159.97

8GB iPod 5th Generation Nano (Silver) + Wall Charger & Case – $159.97

Apple 8GB iPod Touch 3rd Generation w/$30 Gift Card – $199.99

Bose Sound-dock Series II Digital Music System – $269.99

Power Pack for iPod/iPhone – $19.99

Sandisk 4GB Fuze MP3 Player (Black) – $44.99

Sandisk 4GB Fuze MP3 Player (Blue) – $44.99

Sandisk 4GB Fuze MP3 Player (Red) – $44.99

Networking

Linksys Ultra RangePlus Wireless-N Broadband Router w/4-Port Switch (Model # WRT160N) – $59.99

NetGear Wireless N Router (Model # WNR2000-100NAS) – $49.99

Portable USB Storage

Sandisk Cruzer 8GB USB Flash Drive – $19.99

Printers

$10 Gift Card With Any $40 Ink Purchase – $0.00

Epson Stylus NX110 Multifunction Printer – $24.99

HP Photosmart C4795 Wireless Multifunction Printer – $64.99

Software

Instant Immersion Spanish Software – $19.99

Microsoft Office Home And Student 2007 – $69.99

Photoshop Elements and Premiere Elements – $74.99

Televisions

Dynex 19″ 720p LCD HDTV (Model # DX-L19-10A) – $149.99

Dynex 32″ 720p LCD HDTV (Model # DX-L321-10A) – $299.99 *

Dynex 40″ 1080p 60Hz LCD HDTV (Model # DX-L40-10A) – $499.99

Insignia 42″ 1080p 120Hz LCD HDTV (Model # NS-L42Q120-10A) – $699.99 *

LG 32″ 1080p LCD HDTV (Model # 32LH30-UA) – $439.99

Panasonic Viera 50″ 1080p Plasma HDTV (Model # TC-P50U1) w/Blu-ray Disc Player (Model # DMP-BD60K) – $999.98

Samsung 32″ 1080p LCD HDTV (Model # LN32B530P7F) – $497.99

Samsung 32″ 720p LCD HDTV (Model # LN32B360C5D) – $397.99

Samsung 40″ 1080p 60Hz LCD HDTV (Model # LN40B500P3FXZA) – $597.99

Samsung 42″ 720p Plasma HDTV (Model # PN42B400P3DXZA) – $547.99

Samsung 46″ 1080p 120Hz LED HDTV (Model # UN4686000VF) – $1599.99 *

Samsung 46″ 1080p LCD HDTV (LN46B500P3FXZA) – $847.99

Samsung 50″ 1080p Plasma HDTV (Model # PN50B530S2F) – $897.99

Samsung 50″ 720p Plasma HDTV (Model # PN50B430P2D) – $697.99

Sony 32″ 720p 60Hz LCD HDTV (Model # KDL32L504) – $377.99

Sony 40″ 1080p 60Hz LCD HDTV (Model # KDL40S504) – $662.99

Sony 46″ 1080p 60Hz LCD HDTV (Model # KDL465504) – $852.99

Video Games

$20 Gift Card w/Any DSi Game System Purchase – $0.00

Assassins Creed (PC Game) – $19.99

Bash Party (Wii) – $14.99

Bioshock (PC Game) – $19.99

Bolt (DS Game) – $9.99

Brutal Legend (PS3) – $34.99 *

Brutal Legend (Xbox 360) – $34.99 *

Call of Juarex (PS3) – $19.99

Call of Juarez (Xbox 360) – $19.99

Civilization IV (PC Game) – $19.99

Cooking Mama (DS Game) – $9.99

Cooking Mama (Wii) – $14.99

Crash (DS Game) – $9.99

Dragon Age (PS3) – $34.99 *

Dragon Age (Xbox 360) – $34.99 *

Excite Bots Trick Racing (Wii) – $14.99

Fallout 3 (PS3) – $19.99

Fallout 3 (Xbox 360) – $19.99

Family Game Night (Xbox 360) – $19.99

Far Cry 2 (PC Game) – $4.99

FIFA Soccer 10 (PS3) – $34.99 *

FIFA Soccer 10 (Xbox 360) – $34.99 *

Guinness World Records (DS Game) – $9.99

Hawx (PS3) – $19.99 *

Hawx (Xbox 360) – $19.99

Left 4 Dead 2 (PS3) – $34.99 *

Left 4 Dead 2 (Xbox 360) – $34.99 *

Madagascar 2 Escape From Africa (Wii) – $14.99

Madden 10 (PS3) – $34.99 *

Madden 10 (XBox 360) – $34.99 *

Marker Man (DS Game) – $9.99

Marvel Ultimate Alliance (Wii) – $14.99

My Sims Kingdom (Wii) – $9.99

My Word Coach (DS Game) – $9.99

NBA Live 09 (Wii) – $9.99

NBA Live 10 (PS3) – $34.99 *

NBA Live 10 (Xbox 360) – $34.99 *

Need For Speed: Shift (PS3) – $34.99 *

Need For Speed: Shift (XBox 360) – $34.99 *

NHL 10 (PS3) – $34.99 *

NHL 10 (Xbox 360) – $34.99 *

Nintendo DSi Brain Age Bundle (White) w/$20 Gift Card – $169.99

Nintendo DSi Mario Bundle (Metallic Blue) w/$20 Gift Card – $169.99

Pikmin Classic (Wii) – $14.99

Rayman Raving Rabbids (Wii) – $9.99

Resident Evil 5 (PS3) – $19.99

Resident Evil 5 (Xbox 360) – $19.99

Riddick (PS3) – $19.99

Riddick (Xbox 360) – $19.99

Slots (PC Game) – $19.99

Sonic Chronicles The Dark Brotherhood (DS Game) – $9.99

Sony PlayStation 3 Package w/120GB Console, Little Big Planet, and Ratchet And Clank – $299.99 *

Spyro (DS Game) – $9.99

Stalker (PC Game) – $4.99

Sudoku Ball (DS Game) – $9.99

The Bigs 2 (PS3) – $19.99

The Bigs 2 (Xbox 360) – $19.99

Wii Sports Snowboard (Wii) – $14.99

Wii Sports (Wii) – $9.99

World Of Warcraft (PC Game) – $4.99

Xbox 360 Elite 120GB Bundle w/Four Pack Game Set – $299.99

BestBuy Black Friday Ad [BlackFriday.info]

More Black Friday deals…

Pricing details are as follows:

It will cost just $99.99 with a two-year service agreement, after a $50 instant rebate and $100 mail-in rebate and be available at Sprint stores, online at www.sprint.com, through telesales at 1-800-SPRINT1, and at Best Buy, RadioShack and select Wal-Mart stores.

To refresh your memory, the Palm Pixi is the second WebOS phone, this time with a Treo-esque keyboard.

Palm Pixi Available Nov. 15 for just $99.99
Exclusively from Sprint
Application development for Palm webOS devices powered by America’s most dependable 3G network will be a leading topic at Sprint’s Open Developer Conference starting today
OVERLAND PARK, Kan. – Oct. 26, 2009 – Sprint (NYSE: S) today announced Nov. 15 as the first day of nationwide availability for Palm® Pixi™, exclusively available on America’s most dependable 3G network1 from Sprint2. It will cost just $99.99 with a two-year service agreement, after a $50 instant rebate and $100 mail-in rebate and be available at Sprint stores, online at www.sprint.com, through telesales at 1-800-SPRINT1, and at Best Buy, RadioShack and select Wal-Mart stores.
“We are excited to offer the new Palm Pixi to our customers in time for the holiday season, and it’s a great addition to Sprint’s industry-leading device portfolio,” said Kevin Packingham, senior vice president – Product Development, Sprint. “Simply put, this phone is fun and easy to use; with its multi-touch screen and full QWERTY keyboard, it’s a great device for messaging and social networking at a price everyone can enjoy, and delivers so many of the great features people love about Palm Pre™ in a fantastic new form factor, making it a huge hit for consumers.”
Running the Palm webOS™ mobile platform, Palm Pixi lets the user keep multiple activities open and move easily between them, like flipping through a deck of cards, using natural gestures. This allows for easy movement between messaging and email or searching the Web while listening to music, and items are rearranged simply by dragging them. Universal search also makes finding things easy, providing results from both the device and the Web.
Palm webOS brings together the user’s most important information from their phone, at work or on the Web into one logical view. In addition to linking information from Google™, Facebook®, Microsoft® Exchange ActiveSync® and LinkedIn®, Palm Pixi adds Yahoo!® integration to Palm Synergy™3. Palm Synergy offers:
• Linked contacts – A single view that links contacts from a variety of sources, so accessing them is easier than ever.
• Layered calendars – Calendars can be seen on their own or layered together in a single view, combining work, family, friends, sports teams or other interests, and the user can toggle to look at one calendar at a time, or see them all at a glance.
• Combined messaging – See all the conversations with the same person in a chat-style view, including MMS, even if it started in IM and switched to reply with text messaging. The user can also see who’s active in a buddy list right from contacts or email, and start a new conversation with just one touch.
A new Facebook application will be available with Palm Pixi, so users can see and comment on all the latest news from friends and easily update their status. Palm Pixi features an exposed full QWERTY keyboard, multi-touch screen and a durable, removable rubberized back cover.
While Palm Pixi comes with a charger included in the box, Palm recently introduced the Touchstone™ charging dock, the first inductive charging solution for phones. Touchstone, along with the Touchstone compatible back cover (both sold separately), allows Palm Pixi to be set on top of the dock without worrying about connection, orientation or fit. The device remains active while charging, allowing access to the touch screen, movies or video, or the speakerphone option. Touchstone is available in Sprint stores nationwide for $79.99 and includes a Touchstone charger and USB wall charger. The Pixi Touchstone back cover is also available for $19.99 (plus taxes).
Palm Pixi requires activation on a pricing plan including unlimited data, such as Sprint’s Everything Data plans with Any Mobile, AnytimeSM, which give customers unlimited mobile calling on the Sprint network to and from any U.S. wireless carrier, unlimited nationwide texting, email, Web browsing and much more, starting at just $69.99. The Simply EverythingSM plan from Sprint offers a truly unlimited experience for only $99.99 per month, a savings of $1,200 over two years versus a comparable AT&T iPhone® plan4. (All price plans exclude surcharges and taxes. Other exclusions apply.)
Customers who subscribe to an Everything Data plan are also automatically enrolled in Sprint Premier, the industry-leading loyalty program. The Premier program provides customers with great benefits such as annual upgrades, discounts on accessories, anniversary rewards, rate plan checkups and “first to know” information about the latest at Sprint.
Palm Pixi will take advantage of the Sprint Mobile Broadband Network (inclusive of data roaming), which reaches more than 269 million people, 18,652 cities and 1,838 airports. The Sprint Networks (inclusive of data roaming) have more than twice the coverage of AT&T’s current 3G network and more than 15 times the coverage of T-Mobile’s current 3G network, both based on square miles5.
Sprint is also the only wireless carrier to offer Ready Now with trained retail associates to work one-on-one with customers to personalize their Palm Pixi, set up features and demonstrate how it works before the customer leaves the store. Customers have the choice of sitting down with a Sprint retail associate at the time of purchase or they can schedule an appointment for a later time at www.sprint.com/storelocator.
Application developers will have a chance to learn more about Palm webOS at Sprint’s ninth annual developer conference beginning today in Santa Clara, Calif. The Sprint Open Developer Conference is open to all developers and will feature information through speaker sessions and coding camps on developing applications for a range of platforms, including webOS. Palm is a premier sponsor of the conference, and Ben Galbraith and Dion Almaer, directors of Developer Relations for Palm, will be giving a keynote address in addition to running several breakout sessions and coding camps focusing on the webOS platform. For details, go to http://developer.sprint.com/devcon2009.
Customers who would like to register to receive additional information about Palm Pixi can register at www.palm.com/pixi.

Every few months we get a press release about some great device from a no-name manufacturer who promises to change the world. One example was the TXTR reader from Germany last January. Another is zzzPhone, a company selling dual-SIM Android powered smartphones from China. Neither company produced much of anything.

Era of the Silicon Valley success story – two guys making something cool in a garage and selling it – is over, at least in hardware. The costs of making consumer electronics, including cellphones and computers, on a small scale have risen so much as to be prohibitive and then the marketing costs of that same hardware is even more prohibitive. Whereas, once, two nerds in a basement could build a computer company I worry that it takes more resources than any one man or woman can muster these days to even approach something like success.

DOA

The first sad truth is that most consumer electronics cannot be made in “expensive” countries like the US or the Euro zone. During a visit to the Suunto watch factory in Finland, for example, I learned that while many of the watches are made near Helsinki a large percentage of them are made overseas and drop shipped from Asia. The company just couldn’t make anything in bulk without resorting to off-shoring. This means you either invest in an expensive small run of hardware overseas, something the Asian manufacturers do not do particularly well, or invest in a massive run of inexpensive hardware in Asia that you risk having to recycle if your company goes belly-up.

This doesn’t mean you can’t make it big anymore. Take TiVo, for example. It sprung out of obscurity a decade ago and filled a niche in the living room that has yet to be challenged by any manufacturer. Unfortunately, when someone – probably Samsung, LG, or Apple – figures out how to take over the DVR market, TiVo is toast. The same is true of Palm who, to all intents and purposes, is now a small company. The big guys are eating their lunch thanks to Android and it will take some fancy footwork to survive. The small guys are, sadly, always at the precipice of failure.

Other companies like Neuros and Slingbox simply sell a wrapper for their software. Sometimes this works but sadly it also leads to retrenchment when companies like Slacker pull out of the hardware business due to lack of interest and cost. Then there are success stories like like FyreTV [NSFW] which will do well because they focus on porn. Not everyone can focus on porn.

When in doubt, do this.

The second problem facing small CE companies is marketing. Micro-companies like Zeo and FitBit get a huge initial boost thanks to online media but then disappear once the news cycle has moved on, leaving the companies with amazing technology in the dark. This is an era of constant marketing, a situation that forces companies like Apple and Sony to put their message in front of consomers almost constantly in multiple media.

Anecdotally, I’ve seen companies receiving 8,000-10,000 pageviews with one good launch, more if its an interesting product. That initial boost translates into a percentage of good sales – those are good eyeballs, not just random traffic – but it rarely turns into repeat or continuing business.

That said, here are some of the best practices I’ve seen from small to medium CE companies who know how to do it right. This may not apply to you and yours, but it’s something to think about when you get excited about a product (Gizmondo anyone?) only to find it has crashed and burned.

1. Tell multiple stories. When you start out you have one story: Why your product is good. Prepare multiple stories for the next few years including ideas tagged to pressing issues of the month or year. Do you have a fitness gadget? Work on a story about post-holiday stress and weight gain. Have a DVR? Put yourself in the Super Bowl frenzy with blogger outreach and giveaways. That first boost is nice but if you’re a small company it’s the next four boosts that will push you through the rest of the year.

2. Price yourself competitively if not suicidally. Even if it’s suicidal, price yourself at just above the average price in your market. Aiming at rich, cosseted professionals is nice but the sharper Image model of doing business is over. Consumers want more for their money (even if they often get considerably less) so while $999 might seem like a nice number for a NAS or a piece of audio gear the consumer is more accustomed to $499.

3. Be quiet. Hide your light under a bushel. Patent your idea and don’t launch until the product is completely ready. I’ve seen too many companies splattered with the vaporware monicker because they failed to deliver on time or at all. Once you’re done, support your product forcefully and quietly. If someone has a problem, address it quickly. Send out new hardware before putting someone through tech support hell.

4. Change your trade dress regularly. This fickle market thinks anything that looks the same as it did last year is old. Why do iPods change every few months? People want to think they’re buying the new hotness, not the old and busted. If you can’t change your trade dress, change your website.

5. Slow and steady wins the race. None of the greats made it overnight and it’s harder than ever to truly make it. If you’re a small CE manufacturer, Godspeed. It’s a tough race so don’t sprint it.

For a great look at this topic, read The Song of the Powersquid, our 6-part story on the creation of a CE product.

So who will win the ereader race? While no one in particular has to “win” the race, it’s abundantly clear that Amazon has a head start. B&N was late with their readers, starting with a Kindle-like IREX and ending up with an odd duck that uses e-ink for text display but also adds a bit of UI richness with the color LCD. The specs promise an interesting experience and it’s especially nice to hear that the device will last for 10 days with wireless off, a bit longer than any of the Kindle family in practice although, in theory, any member can hit the 14 day mark.

The real value in these bookstore-backed ereaders is discovery and shopping. Sony’s offerings, for example, lost quite a bit of ground even though they were first to market. A vibrant and wide-ranging bookstore is key to an ereaders success which is what makes the Nook quite interesting.

Another interesting tidbit – the Nook, because it’s built on Android, should run Android apps natively, turning the Nook into more of a computing device than a standalone reader.

No one has to lose in this race. However, when it comes to standards and potential sales Amazon may have to change its attiutude towards sharing in order to beat the Nook’s “lending” functionality which allows users to “give” their books to other Nook users outside of their immediate circle.

I’m just glad to see a little competition. Amazon will be the better for it and B&N seems to know what people like.

Here’s an interesting idea: what if the part of the cell phone charger that you plug into the wall doubled as a rechargeable extended battery pack? That’s actually coming in November with the $50 PowerPak from Technocel.

The charger is compatible with any USB cable (device-specific tips are also included for good measure) and provides about 3 hours of additional talk time depending on your cell phone model. It’ll be sold through Technocel.com as well as Sprint stores starting November 1st.

The $50 price tag seems a bit steep but true road warriors and frequent travelers might not need much convincing since it’d mean one less peripheral to take up precious bag space.

PowerPak Portable Battery and Home Charger in One Unit [Technocel.com]

Sprint isn’t doing itself any favors recently by breaking retail’s first rule: Customers are dumb, so don’t give them choices. But now at Sprint, consumers must decide between the Palm Pre, the BlackBerry Tour, and $179 (after $100 MIR & 2-year agreement) the Android-powered HTC Hero. I mean, they’re making it awful hard on customers these days by offering more than one must-have phone.

It’s so much easier to choose a phone down at the AT&T store because your options are only the iPhone 3G or the iPhone 3GS. And Verizon only has the BlackBerry Tour. But damn, Sprint has three of the hottest phones with the Android-packing Samsung Moment and Palm Pixi coming out real soon too. Come on, Sprint, stop embarrassing AT&T and VZW with all the cool phones you have. No one likes a show-off.

Rumor has it that the Pixi is dropping on October 20, just in time for pre-holidays sales. Not much more on pricing or availability but expect it on Sprint.

BGR notes that Best Buy will also be carrying the phone and brings up an interesting point:

The question is, with the original Palm Pre, iPhone 3GS already out and the Motorola CLIQ, BlackBerry Storm 2 and Bold 9700 coming soon, does anyone care?

The Peek has been around for a year already and surprise, surprise, it’s still around. In fact, you can now snag one without a monthly subscription charge for $299 exclusively from Amazon. Now, I’m not saying you should spend $299 on a device that just does email now that smartphone’s monthly subscription costs are dropping, but someone out there might want a dedicated device for email, Twitter, and Facebook.

The deal has two options: either you can get the Peek Pronto with one year of service for $229 or spend $299 for the handheld with the lifetime service plan. Generally you have to buy the Peek for $60 and then spend another $14.99 a month on the service. So if you’re eying the device, it would only make sense to spend the extra hundred bones and get the lifetime service plan if you plan on keeping it more than a year and a half.

Update: Target has the classic, non-Twitter’n , non-Facebook’n version for only $15 bucks. Just saying.

Choosing a wireless e-book reader is getting tougher all the time! Well, maybe not all that tough but here’s a chart comparing the offerings from Amazon, Sony, and IREX.

Device	Kindle	Kindle DX	Sony Reader Daily Edition	IREX DR800SG
Price	$299	$489	$399	$399
Screen Size	6 inches	9.7 inches	7 inches	8.1 inches
Touch Screen	No	No	Yes	Yes
Rotating Screen	No	Yes	Yes	Yes
Storage	2GB not expandable	4GB not expandable	2GB expandable via Memory Stick and SD	No on-board memory, comes with 2GB SD card
Wireless	Sprint	Sprint	AT&T	Verizon Gobi chipset for worldwide use
Bookstore	Amazon	Amazon	Sony eBookstore	Barnes & Noble
Content Availability	350,000+ books newspaper, magazine, blog subscriptions	350,000+ books newspaper, magazine, blog subscriptions	100,000+ books One million public domain books via Google* Participating local library rentals* *not available over 3G	750,000+ books “Users can purchase books, newspapers or magazines from a wide variety of sources”* *not available over 3G unless purchased through built-in bookstore
Natively Supported Formats	Kindle (AZW), TXT, Audible, MP3, MOBI, PRC	Kindle (AZW), PDF, TXT, Audible, MP3, MOBI, PRC	ePub, PDF, JPEG, BBeB, RTF, TXT	ePub, “multiple DRM solutions”
Formats Supported via Conversion	PDF, HTML, DOC, JPEG, GIF, PNG, BMP	HTML, DOC, RTF, JPEG, GIF, PNG, BMP	DOC, HTML, “other text file formats”	Not sure yet, will update when more info is available
Web Browser	Yes	Yes	No	No
Other Features (lists may be incomplete)	Bookmarks, annotations, dictionary, Wikipedia, search, audiobooks, iPhone sync	Bookmarks, annotations, dictionary, Wikipedia, search, audiobooks, iPhone sync	Highlighting, annotation, dictionary, handwritten notes with included stylus	Bookmarks, search, included stylus, “users will have the ability to download content to the device while traveling abroad next year”
Available	Now	Now	December ‘09	October ‘09 (Europe in mid-2010)

The IREX one was just announced, so we’ll try to fill in more details as we get them.

Ready to dump out a chunk of change to AT&T for your next smartphone? Need to know how much to pull out of the “non-essentials” (food, hygiene, etc) savings? This might help.

BGR managed to finagle some details over the weekend, shedding a light on the price points for the HTC Pure (Touch2), HTC Tilt2 (Touch Pro2), along with the long-fabled Garmin-Asus nuvifone G60.

According to what they’re hearing, pricing is as following:

• Tilt2: $199.99 ($149.99 after mail in rebate) with contract, launching around mid-October.
• Touch Pro2: $299.99 with contract, making their Touch Pro2 cheaper than T-Mobile and Sprint’s, but not Verizon’s.
• nuvifone G60: $299.99 with contract, which seems pretty damn high to us when compared to other handsets that AT&T offers for less.

So what do you think – are any of these calling your name? Are you as shocked as we are to see the nuvifone G60 finally coming stateside?